Process & Business Expansion

Posted 15 Jun 2020, Editor's Desk

How To Write A Business Proposal



create a winning business proposal

A Business proposal bridges the gap between you and a potential client. The proposal consists of key project details, summary and other key objectives about your business. It outlines the value proposition of your business and the primary purpose is to persuade the client to do business with you.

A solid business proposal increases your chances to win a new business. It is a definitive sales record, and answers all the concerns your client has. There can be tons of ways and approaches to write a proposal; from the content to the designing, each piece of a triumphant business proposal requires keen arranging and advancement.

Before crafting the perfect Business proposal, it is important to understand whom are you writing this proposal for, and hence it needs a little preparation.

Preparation
The arrangement stage represents the moment of truth for your business proposal. It guarantees that the proposal doesn't simply say what your identity is, it recognizes why you are the best choice to serve the customer.

Think about these inquiries before writing a business proposal: 

  • What do they do?
  • Who is the decision-maker?
  • What are their primary concerns?
  • What support or assets do they currently have?
  • Which arrangement would give the best worth?

Here are a few points you need to know before writing an effective Business proposal:-


1. Start with the title

Your business proposal should begin with a cover sheet, which ought to incorporate your name, the name of your organization, the name of the individual to whom you're presenting your proposition and the date submitted.

  • Make sure you include your name, contact information, logo, your company name, date, and details of the client you are submitting the business proposal to.
  • You should be very clear on the points “Prepared by” and “Prepared for”.


2. Cover letter/Introduction

  • The introductory letter is all about the presentation, mission, and vision of your organization.
  • Start with a small company introduction, a concise background of your organization, and a short passage of what makes your business better and unique than the rest.
  • Highlight the accreditations, awards, and achievements of your company in the introductory letter.
  • Make sure your introductory letter is clear and ought to urge your customers to pose the inquiry.
  • Try to clarify the fundamental belief of your organization.


3. Table of contents

Contingent upon to what extent your proposal is, a chapter by chapter list is a pleasant touch. Incorporate it after your cover sheet or title page, and before you dispatch it into any details. In case you're conveying it as a PDF, include grapple interfaces/anchor link down to each segment, so it's easy to get to specific point and area. If you are sending an electronic proposal, make sure you are creating a clickable table.

  • The table of content depends on how long your proposal is?
  • The table of content includes the page number where each segment and sub-segments can be found for easy navigation of your readers.


4. Executive summary

Present your proposal with an incredible executive summary, one that truly sells your business and product you are offering—it clearly states why you're the correct organization for the job.

  • Explain why you are sending this proposal and why you have the best answer for your prospective customer.
  • Mention how your organization and service is taking care of the consuming issues to make it more engaging and relevant.
  • Summarize the offer and the value proposition of your organization.
  • Your customers ought to have a clear thought regarding your organization and product in the executive summary, regardless of whether they read the full proposal or not. 

The executive summary covers the entire body of your proposal. It incorporates 5Ws and 1H. It includes the problem, solution to that problem, deliverables, project milestones, budget and pricing, clients & references, social proof, and terms & conditions.
 

Let’s separate it to understand better:- 


  1. Problem – Here you need to give the outline of the problem that is affecting your potential client. Show them that you comprehend and feel their concern and the massive need to eliminate it.
  2. Solution – You have to tell them that you know about the difficulties in the undertaking and give them a plan of how you would move towards solving the problem. Ensure you alter the solution according to the customer's needs.
  3. Deliverables – This segment characterizes the statement of work. Covey your exact timelines, manpower, cost requirements. This segment of your business proposal makes the data increasingly critical and time-bound.
  4. Project Milestone – Here you will give the customer a smart thought of how the advancement of the venture will look like. Try to separate the task into a few stages and feature the key events and expectations required at each stage.
  5. Budget and Pricing Create a table for your financial plan that clearly shows your whole product and administration costs. Try not to overestimate the spending that frightens your customer. Be more specific with your costing to negotiate late down the line.
  6. Social Proof – Including tributes and remarks from a portion of your fulfilled customers and clients help in constructing believability. Disclose to them why they should trust you. Have 2-3 effective contextual case studies of your past projects; this will build confidence among the other party that you handle the venture well.
  7. Terms & Conditions – This segment incorporates the insights concerning the payment plan, venture timelines, how the proposition can be revised, and the span of the agreement. Terms and conditions incorporate an outline of what is concurred among you and your customer. Make a point to be extremely clear about the terms and conditions with your legal team before sending it.
  8. Final Touches- The final touch is to incorporate space for signature at the end of the document. 

A business proposal is your chance to exhibit your business' abilities and your one of a kind strategy to address a client’s pain point. Focus on the length and language while writing the proposal. Keep it simple and clear for your customer. Building up a solid proposition should not be done in haste because thought through proposals can lead to big business achievement.

Related Articles
Enquiry Form
For Everything About Entrepreneurship course