Process & Business Expansion

Posted 06 Jun 2020, Editor's Desk

Importance of Customer Survey in Business Growth



3 Ways Customer Surveys Can Improve Your Business


Today it is very easy for business owners to reach out to their prospective or existing customers through an online customer survey. These business surveys allow the company to interact with the market directly.  Customer surveys can help you gauge how to retain existing customers and also find ways on how to attract new ones. 


A Customer survey is a valuable tool for achieving product innovation, making an important business decision and understanding customer pain points. 


Let’s understand a few benefits of customer survey and how it can grow your business: 



1. The survey can help you customize your product


  • Conduct a personalized survey for your customers and employees to ask about your product & get feedback.
  • Ask your customers to rate your product on a scale of 1-10. This technique is also called Net Promoter Score (NPS).
  • Whenever your customer buys any product from your website, send them a survey based on the product which will help you to understand their reaction and behaviour.
  • Customer survey data can tell you about the new trends in the market.
  • A survey can help you identify how much your customers are willing to pay if there is a demand for a particular product.



2. The survey can help you customize your service


  • You should always analyze the data and use that to improve your business strategies.
  • If you notice that your customers are having the same problem again and again it means your service is not addressing the issue, perhaps it is the time to take possible action to improve your customer service. A survey for customer satisfaction will help you address the issue.
  • Use negative feedback as a learning and growth opportunity to improve your services.
  • Try to make the Customer survey short and simple to follow.
  • Survey needs to be prompt and personal if you want to grow your business.
  • The most critical lesson you can take from a survey for customer satisfaction is that there is always a scope of improvement in your product and service.
  • Show your customers that you are taking their opinions seriously and are making some important business decisions based on them. Make them their opinion is important for your company.



3. The survey can help you understand your customer beyond just business


  • In the end, our customers are more than a name on the screen.
  • You should always focus on the pain points of your customers beyond just business to improve the survey for customer satisfaction.
  • Start collecting their birthdays, anniversaries, family details, etc. to touch them emotionally.
  • Send them offers and discount coupons on their special day to make them feel important; this will also lead to more sales and revenue generation for the company.
  • The best Customer survey includes open-ended questions, scaled questions and the combination of yes/no question.
  • Send a thank-you note or good health mail regularly to make them feel that you care for them. This practice will keep them interested enough to come back again for the purchase.
  • Write blogs on tips and tricks on the best use of your product based on customized needs which you have gathered through survey for customer satisfaction.


A Survey for customer satisfaction is more than just collecting the data and improving your product. It also creates a sense of involvement and importance in your potential customers. You want your customers to know that their opinion is important and matters to the company.


Here are the top 4 reasons you must be in touch with your customers regularly:-


  1. Show them that you respect- Asking for their valuable opinion shows them that you respect what they say. A customer that feels respected and important will stay with you for the long run.
  2. Measure their loyalty- Analyze the existing customer data to know their loyalty towards your company or product.
  3. Identify new opportunities- With the help of regular customer surveys; one can identify their need and problem which will lead you to delve on a new opportunity to solve that problem.
  4. Learn more about your customer- By understanding their needs, personal feelings and what they want, you can directly get to know how they think and feel. 


Customer survey boosts the overall brand awareness amongst your target group and strengthens your brand image in their mind. Try to customize the look and feel of the survey according to your audience. Select different colors and font for unique customer experience. However, the outcome should be one- valuable insights that can help you garner a high score on customer satisfaction.


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