Process & Business Expansion
Posted 01 May 2020, Editor's Desk
Start a Company with Ease!
Every business has to start from the very beginning, and it’s the passion behind it that drives you to start something and be your own boss. Starting a company from scratch need not be complicated, but requires a lot of planning and backend work. Here are a few tips on how to start a company from ground zero.
1. Research & Refine your Idea
If you are thinking about how to start a company and set a business, you must be having an idea. Thorough background research of the idea is critical
Analyze what market leaders are doing in that space and learn from their mistakes
Talk to a lot of customers, understand their pain point and try to solve that problem
Conduct surveys, hold focus group meetings and research SEOs
2. Prepare a Business Plan
After researching your business idea, the next phase is preparing a business plan that reflects steady & realistic growth
Don’t rush into things before understanding the key aspects of a business. For e.g.
All this has to be a part of a well-defined business plan
3. Choose your Business Structure
This is very important before you decide to start a company. There are a few structures that SMEs can choose from:
Once you choose a structure, register the company and follow all mandates to make it official
4. Make a financial breakdown chart
If you are starting a new company, you need to address finances and see how the funding will take place
One of the ways to do this is to prepare a break-even analysis. This is essential for financial planning to know when your business will be profitable
The simplest way to do this is to calculate your fixed costs and your variable costs and get the difference between the two
Set a financial goal, this will help in keeping a check of whether you are stretching your budget or there is room for margin
Keep a list of the funding options available to you and at what stage you would like to use them
Human resources are important to every business and an entrepreneur should be clear that he cannot manage all the functions
Get together a team by assessing their strengths and weaknesses, so that everyone is an asset to the company
Delegate work effectively
Incentivize the team so that when the company grows, they also benefit from it
6. Improve on the Go
Once you have clarity on all your initial steps, there is never a better time for starting up. Improvisations can be made as you go along.
Most successful companies have launched with imperfections but that did not deter them from adapting to the changes
Learn from the journey and enjoy every bit of it!
7. Decide a launch Strategy
Once you start a company and your product is ready to hit the market, be clear about how you want it to launch
Think about media spends and the mediums you want to use, how do you want to market the product initially and grow it phase by phase
Start branding yourself using social media. Build a following on Facebook and Instagram to create the initial buzz
Build a logo, create a website and let people identify with your brand
Once the company has started and you have launched your product, let people use it and give feedback. A perspective from the consumer will help you see the product in a different light
Customer feedback will help in improving your business
There is no perfect route to start a company and grow your business, but a killer instinct and the ability to adapt will help you achieve success. Have a quick problem-solving approach as you will
be constantly competing against time. Don’t rush into things and you will be on your way to building a company that you always dreamt of.
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