Process & Business Expansion

Posted 01 May 2020, Editor's Desk

Learn How to Start Your Company From Scratch



Start a Company with Ease!


Every business has to start from the very beginning, and it’s the passion behind it that drives you to start something and be your own boss. Starting a company from scratch need not be complicated, but requires a lot of planning and backend work. Here are a few tips on how to start a company from ground zero.



1. Research & Refine your Idea


If you are thinking about how to start a company and set a business, you must be having an idea. Thorough background research of the idea is critical


Analyze what market leaders are doing in that space and learn from their mistakes 


Talk to a lot of customers, understand their pain point and try to solve that problem


Conduct surveys, hold focus group meetings and research SEOs



2. Prepare a Business Plan


After researching your business idea, the next phase is preparing a business plan that reflects steady & realistic growth


Don’t rush into things before understanding the key aspects of a business. For e.g. 

  • What is the objective of your business?
  • Your defined customer base
  • Price points
  • Sales projections
  • Operational costs
  • Market Strategy


All this has to be a part of a well-defined business plan



3. Choose your Business Structure


This is very important before you decide to start a company. There are a few structures that SMEs can choose from:

  • Sole Proprietorship where you are the ultimate boss and the cost of setting up is the least
  • Partnership- Where you can start the company with a friend, family member or a business partner and decide your profit and loss sharing ratio
  • Limited Liability Company (LLC)- This is a popular choice for small to medium sized businesses. The cost of set up is not very high and there is a separation between the owners and the company


Once you choose a structure, register the company and follow all mandates to make it official



4. Make a financial breakdown chart


If you are starting a new company, you need to address finances and see how the funding will take place 


One of the ways to do this is to prepare a break-even analysis. This is essential for financial planning to know when your business will be profitable 


The simplest way to do this is to calculate your fixed costs and your variable costs and get the difference between the two


Set a financial goal, this will help in keeping a check of whether you are stretching your budget or there is room for margin


Keep a list of the funding options available to you and at what stage you would like to use them



5. Build a Founding Team


Human resources are important to every business and an entrepreneur should be clear that he cannot manage all the functions


Get together a team by assessing their strengths and weaknesses, so that everyone is an asset to the company


Delegate work effectively

Incentivize the team so that when the company grows, they also benefit from it



6. Improve on the Go

Once you have clarity on all your initial steps, there is never a better time for starting up. Improvisations can be made as you go along. 


Most successful companies have launched with imperfections but that did not deter them from adapting to the changes


Learn from the journey and enjoy every bit of it!



7. Decide a launch Strategy


Once you start a company and your product is ready to hit the market, be clear about how you want it to launch


Think about media spends and the mediums you want to use, how do you want to market the product initially and grow it phase by phase


Start branding yourself using social media. Build a following on Facebook and Instagram to create the initial buzz  


Build a logo, create a website and let people identify with your brand



8. Feedback is Essential


Once the company has started and you have launched your product, let people use it and give feedback. A perspective from the consumer will help you see the product in a different light


Customer feedback will help in improving your business 



There is no perfect route to start a company and grow your business, but a killer instinct and the ability to adapt will help you achieve success. Have a quick problem-solving approach as you will

be constantly competing against time. Don’t rush into things and you will be on your way to building a company that you always dreamt of.


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