In this video, Mr. Sanjay Kathuria, Bada Business Professor, introduces the course “WhatsApp Marketing.”

Key Outcomes:

• Use WhatsApp marketing to operate your business easily
• Learn the benefits and importance of WhatsApp marketing
• Learn the usage of WhatsApp Business for nurturing your leads effectively

In this video, Mr. Sanjeev Jain, Bada Business Professor, explains the need, goals, and objectives of WhatsApp Marketing.

Key Outcomes:

• Use WhatsApp marketing as it is a simple and cost-effective method in comparison to other marketing methods
• Generate leads from existing customer base through WhatsApp marketing

In this video, Mr. Sanjeev Jain, Bada Business Professor, explains the features of WhatsApp Business.

Key Outcomes:

• WhatsApp Business can be used to have an easy, organised, and productive communication with your consumers.
• Send images, audio clips, and video clips of your products to prospective customers
• Always create your business profile in WhatsApp Business carefully as it is the complete information about your business

In this video, Mr. Sanjeev Jain, Bada Business Professor, explains the features of WhatsApp Business.

Key Outcomes:

• Use quick replies to set predefined messages to be used to answer common questions
• Sort and arrange chats with your customers using the “Labels feature” 
• Generate a short link to your WhatsApp Business account and directly send this link over to your customers
• Link your Facebook Page with your WhatsApp Business account

In this video, Mr. Sanjeev Jain, Bada Business Professor, explains the basic concepts of WhatsApp Marketing.

Key Outcomes:

• Design different messages for different stages of the sales funnel to convert leads into sales
• Stay in touch with your existing clients to maintain long-term relationships

In this video, Mr. Sanjeev Jain, Bada Business Professor, explains how to do marketing automation through WhatsApp.

Key Outcomes:

• Use the sales funnel for marketing automation through WhatsApp
• Send different types of messages to customers at different stages of the sales funnel to convert more customers and get more and repeated sales

In this video, Mr. Sanjeev Jain, Bada Business Professor, shares some of the marketing automation apps.

Key Outcomes:

• Use WhatsApp Newsletters to connect with your existing customers
• Use WhatsApp Lead Nurturing App for handling fresh inquiries
• Send a personalised message to connect with individual customer
• Send festival greetings to make your customer feel special

In this video, Mr. Sanjeev Jain, Bada Business Professor, explains how to set-up the WhatsApp automation.

Key Outcomes:

• Use the API Gateway Server to send bulk messages
• Set-up your WhatsApp automation using three components, which are a computer, API Gateway server, and a mobile phone with an Internet connection and WhatsApp

In this video, Mr. Sanjeev Jain, Bada Business Professor, explains how to send templates through WhatsApp Gateway.

Key Outcomes:

• Authorise and test the Google sheet
• Use the Gmail account from which you have created the copy of Google sheet
• Test the templates by sending them automatically through WhatsApp Gateway

In this video, Mr. Sanjeev Jain, Bada Business Professor, explains how to schedule messages through Google Sheets.

Key Outcomes:

• Check the settings of your Gateway
• Schedule the messages through Google sheets

In this video, Mr. Sanjeev Jain, Bada Business Professor, explains how to schedule WhatsApp messages through Google Sheets.

Key Outcomes:

• Schedule the messages using WhatsApp Newsletter
• Send WhatsApp messages manually and automatically

In this video, Mr. Sanjeev Jain, Bada Business Professor, explains how to schedule dynamic WhatsApp messages through Google Sheets.

Key Outcomes:

• Send dynamic WhatsApp messages manually using WhatsApp Newsletter
• Use WhatsApp Newsletter to generate leads for your business

In this video, Mr. Sanjeev Jain, Bada Business Professor, explains WhatsApp Lead Nurturing.

Key Outcomes:

• Use WhatsApp Lead Nurturing Sheet to nurture the hot leads
• Use WhatsApp Lead Nurturing Sheet to send personalised messages
• Do automatic lead nurturing of waste leads using the WhatsApp Lead Nurturing application

In this video, Mr. Sanjeev Jain, Bada Business Professor, explains how to use the WhatsApp Lead Nurturing sheet.

Key Outcomes:

• Fill the contact details of customers in the WhatsApp Lead Nurturing Sheet to schedule and send the messages automatically
• Share the Google form link with the salesperson to enable automatic update of the customer details in the WhatsApp Lead Nurturing Sheet  

In this video, Mr. Sanjeev Jain, Bada Business Professor, shares the WhatsApp Automation Guidelines.

Key Outcomes:

• Use an old number for the smooth working of WhatsApp Automation
• Use WhatsApp as a tool for lead generation and conversion
• Create an unsubscribe link so as not to get the WhatsApp number blocked by the customers
• Give an introduction to customers if using contact numbers from a purchased list

In this video, Mr. Paritosh Sharma, Bada Business Professor, introduces the course “Digital Marketing – Part 1.”

Key Outcomes:

• Learn digital marketing to grow your business
• Learn how to create free blogs and YouTube thumbnails for your business
• Understand how to generate B2B leads from LinkedIn using digital marketing

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains how to achieve business goals through digital marketing.

Key Outcomes:

• Use digital marketing to increase your brand awareness
• Improve your customer retention rate using digital marketing
• Convert your leads into sales with the help of digital marketing

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains the difference between digital marketing & traditional marketing.

Key Outcomes:

• Understand the difference between traditional and digital marketing
• Invest in digital marketing to reach a focused audience and get real-time analytics

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains the difference between digital marketing & traditional marketing.

Key Outcomes:

• Use digital marketing for real-time result tracking
• Refine your strategies real-time with the help of digital marketing
• Send out content/communications easily through digital marketing

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains the inbound marketing strategies.

Key Outcomes:

• Use inbound marketing as it is less costly
• Create content for solving the burning problems of customers
• Partner with websites or companies to leverage the benefit of their traffic
• Create value-added offers for the success of digital marketing

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains the top strategies for inbound marketing.

Key Outcomes:

• Make effective landing pages to get customers
• Use opt-in forms to collect customer data
• Use a CRM tool and marketing automation to get leads
• Create focused, fresh, and valuable content for your website

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains the top strategies for inbound marketing.

Key Outcomes:

• Use analytics to find top referring channels
• Provide customer support on digital platforms
• Create social communities
• Collect customer feedback to understand signals

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains how to share great story to reach your target audience.

Key Outcomes:

• Gain customers’ trust by narrating your story
• Use digital channels to publish the stories of your customer
• Follow the checklist while sharing your story
• Showcase the relation between brand & customer through customer & brand-driven story

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains how to create a blog.

Key Outcomes:

• Buy the domain name & hosting package to create your blog
• Use WordPress to create blogs for free of cost
• Book domain name for at least 3-5 years

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains how to use canva.com to create graphics.

Key Outcomes:

• Create graphics for social media platforms using canva.com
• Use unsplash.com to get free images
• Use canva.com to create presentations and company logos

In this video, Mr. Paritosh Sharma, Bada Business Professor, shares some of the professional video editing tools.

Key Outcomes:

• Edit or create videos using canva.com and the Inshot app
• Use pexels.com to get free HD videos to use in these two video editing tools

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains how to create a perfect video.

Key Outcomes:

• Solve the burning problems of customers in your video
• Use stories & examples to engage the mind of customers visually
• Use data to support the rational mind of customers
• Don’t repeat the content in your videos

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains how to get social proof for your business.

Key Outcomes:

• Highlight the user reviews on your social media channel
• Collaborate with local celebrities to get social proof
• Start polls on social media platforms
• Build valuable brand or collaborate with someone to provide certification

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains blogging, micro-blogging, and its benefits.

Key Outcomes:

• Write blogs to appear at the top position in the Google search results
• Create a personal brand by writing your blog
• Write blogs in a way of storytelling
• Provide a call to action at the end of the blog

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains how to create a Facebook page for your business.

Key Outcomes:

• Create a Facebook page for your business
• List products or services on the Facebook page
• Mark availability of stock while you list the products
• Write product description to grab customers’ attention

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains how to create a LinkedIn profile & business page.

Key Outcomes:

• Make a professional network using your LinkedIn profile
• Fill in the necessary information for better credibility
• Ask for recommendations from your network to establish trust

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains how to create a YouTube channel.

Key Outcomes:

• Create your YouTube channel with a unique name
• Use hashtags in the description for better reachability
• Upload a trailer to attract users

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains how to create a Twitter profile.

Key Outcomes:

• Use hashtags for your description/bio and future tweets
• Mention your location in your profile
• Choose an impactful cover image

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains how to use Workplace from Facebook as a private social network.

Key Outcomes:

• Make your private social network through Workplace from Facebook
• Interact with your customers by creating private spam-free groups on Workplace from Facebook

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains the SEO and its benefits.

Key Outcomes:

• Do SEO to bring your website at the top position in the Google search results
• Use relevant keywords for your website content
• Create backlinks of your website to get good ranking in the Google search results

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains the execution of on-page SEO.

Key Outcomes:

• Use the keyword planner tool to search keywords for your blog  
• Focus keywords in the first two lines of the blog
• Focus keywords in the blog title
• Follow the checklist while creating content

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains how to execute the off-page SEO.

Key Outcomes:

• Create backlinks to improve the trust factor authority of your website
• Create backlinks in the form of PPT, PDF, and SEO
• Make a  list of websites for Search Engine Optimization
• Use unpaid backlinks for a newly started business

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains how to make a social media calendar.

Key Outcomes:

• Use a social media calendar to increase your reachability
• Use a social media calendar to eliminate social media stress
• Keep consistency in social media calendar to have more conversions through social media
• Use a social media calendar to make efficient and collaborative teamwork

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains how Jabong.com used TweetDeck and Facebook page to provide services to customers through social media.

Key Outcomes:

• Use TweetDeck as a tool to make customers happy through quick response
• Use TweetDeck to reply tweet of any person across the world
• Use Facebook as a tool to provide service to your customers on social media
• Reply to all the comments in the Facebook Inbox to develop a personal relationship with your followers

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains how to generate B2B leads from LinkedIn.

Key Outcomes:

• Create an event for your customers to increase your reach
• Use LinkedIn chat to indulge people in your chat and increase your network
• Use creative for your event to make it look interesting

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains how to reach customers using Twitter.

Key Outcomes:

• Follow your customers or their brands on Twitter to stay updated about them
• Track trending hashtags to never miss a potential customer
• Use Twitter chat to advertise your products

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains how to increase followers on LinkedIn.

Key Outcomes:

• Increase your followers and network on LinkedIn through status posts
• Write blogs to increase the number of followers on LinkedIn
• Use hashtags to follow the content and people relevant to your interest area
• Use videos in posts as these are most searched and viewed

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains how to make a career in social media.

Key Outcomes:

• Understand content to build a successful social media career
• Spend at least four years in social media  agency to serve customers
• Understand social media analytics
• Build campaign designing capabilities

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains how to create a social media marketing team.

Key Outcomes:

• Create a social media marketing team for your organisation
• Regularly track KPIs of all the team members

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains how to start a social media agency.

Key Outcomes:

• Build a community of learners through your social media school
• Create a website of your social media agency
• Focus on creating world-class video content and effective training

In this video, Mr. Paritosh Sharma, Bada Business Professor, shares the journey and success stories  of famous blogs.

Key Outcomes:

• Write good blogs to earn money
• Use content sponsorships to earn money through blogging
• Focus on the opportunity of blogging in vernacular language
• Use principles of blogging to become a successful blogger

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains how to earn money through social media platforms.

Key Outcomes:

• Use your YouTube channel and Facebook page to earn money from ads
• Make quality content to drive engagement on your social media platform
• Add hooks for maximum engagement on YouTube channel or Facebook page
• Earn regular income by becoming a social media influencer

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains the Google Analytics tool and its benefits.

Key Outcomes:

• Use Google Analytics tools to optimise your website/app/YouTube channels
• Optimise your campaign, content, and website using Google Analytics
• Implement Google Analytics data for better user experience

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains how to integrate Google Analytics with website.

Key Outcomes:

• Set up your Google Analytics Account to track your website data/performance
• Use Property ID if your website is made on WordPress for easy access
• Add Google Tag Assistant extension to know if your account is connected or not

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains how to create goals in Google Analytics.

Key Outcomes:

• Set goals in Google Analytics Account as per your needs
• Set Pages/screens per session goal to check engagement on your website
• Set Destination goal to check conversions on your website

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains how to understand the reports/data provided by Google Analytics.

Key Outcomes:

• Access Google Analytics demo account to understand its features
• Use Google Analytics reports to identify the gaps in your website and improve it

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains how to improve the strategy of Facebook through analytics.

Key Outcomes:

• Optimise your Facebook Page using the data from Facebook Insights
• Know the best time to post on Facebook page using Facebook Insights
• Know your followers by their age, gender, and location

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains how to improve the strategy of Twitter and LinkedIn through analytics.

Key Outcomes:

• Use LinkedIn/Twitter analytics to know your audience
• Apply LinkedIn/Twitter analytics to increase engagement and improve the content 

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains how to win customers’ interest.

Key Outcomes:

• Identify the interest of customers
• Make a checklist to know worthy interest of customers
• Create a content calendar
• Provide content to engage customers’ interest

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains the strategies used by the top 3 social media campaigns.

Key Outcomes:

• Think an interesting campaign for organic social media
• Use social media campaigns to develop your brand
• Make a campaign for a social cause
• Never sell products in your campaign

In this video, Mr. Paritosh Sharma, Bada Business Professor, summarises the course ‘Digital Marketing-Part 1.’

Key Outcomes:

• Use inbound digital marketing to increase walk-in customers
• Write powerful engaging stories to attract customer’s interest
• Start writing blogs using WordPress
• Use apps to edit videos for social media platforms

In this video, Ms. Samriti Grover, Bada Business Professor, introduces the course “Digital Marketing Part-2.”

Key Outcomes:

• Use organic marketing to attract customers naturally without any investment
• Use paid marketing to get instant and measurable results on multiple social media channels

In this video, Ms. Devna Maheshwari, Bada Business Professor, explains performance marketing and its benefits.

Key Outcomes:

• Do paid marketing campaigns for quick results
• Use all the digital platforms to connect with your audience
• Keep improving campaigns

In this video, Ms. Devna Maheshwari, Bada Business Professor, explains the 5 steps of the marketing plan.

Key Outcomes:

• Monitor your marketing campaigns to know their success/failure
• Do content planning to provide the right content at the right time
• Identify the mediums used by your target customers
• Identify your target audiences for marketing

In this video, Ms. Devna Maheshwari, Bada Business Professor, explains how to use Google platforms and tools for business benefits.

Key Outcomes:

• Create your business account on Google
• Set Google Analytics for in-depth analysis of your website

In this video, Ms. Devna Maheshwari, Bada Business Professor, explains the Google tools that help to test the business performance.

Key Outcomes:

• Analyse the speed of your website using the Google’s Page Speed Insights
• Optimise the speed of the web page with the help of information provided by Google Page Speed Insights
• Use the Google Tag Manager to manage and test the tags and tracking codes

In this video, Ms. Devna Maheshwari, Bada Business Professor, explains how Google works.

Key Outcomes:

• Understand the Google listings to decide the position of your paid campaign
• Select the shopping ads for your e-commerce store
• Keep your ad message relevant to the targeted keywords
• Make sure that the landing page has relevant content

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains how to use Google AdWords for search and display marketing.

Key Outcomes:

• Make attractive ads to improve your quality score on Google
• Make effective use of  Google AdWords in search & display marketing

In this video, Ms. Devna Maheshwari, Bada Business Professor, explains how to create a search campaign on Google AdWords.

Key Outcomes:

• Use Google AdWords to create a search campaign
• Use Keyword Planner tool to decide default bid
• Use search campaigns to get more sales, leads, or website traffic
• Focus on a search campaign for relevant targeting

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains how to create a display campaign using Google AdWords platform.

Key Outcomes:

• Create display campaign using Google Adwords
• Use display campaigns to show your ads to the target audience

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains how to get reports and optimise the social media lead generation paid ads.

Key Outcomes:

• Do A/B testing and check who has given the better results of social platform campaigns
• Use targeting optimisation according to your campaigns

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains how to use e-mail marketing in business.

Key Outcomes:

• Use email marketing to engage with your customers
• Use sendinblue.com to create an email campaign
• Use a unique and personalised subject line in emails
• Provide website and social media links in the emails

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains how to generate leads through social media.

Key Outcomes:

• Use paid ad lead generation to get user details on Facebook, Instagram, and LinkedIn
• Use simple language while creating ad descriptions
• Upload the image in ad copy which represents the concept of the ad description
• Make sure the video ad is uploaded on YouTube before uploading it on Google Ads

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains pixel and remarketing advertisements.

Key Outcomes:

• Use pixels to track conversions
• Use remarketing advertisement to increase revenue
• Focus on the pixel to retarget users and have more conversions

In this video, Ms. Devna Maheshwari, Bada Business Professor, explains how to use mobile marketing in your business.

Key Outcomes:

• Create a mobile compatible website and mobile-friendly landing pages
• Create easily readable content for mobile apps
• Use push notifications to engage customers on your app
• Use a mobile ad network to reach your target audience

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains growth hacking in detail.

Key Outcomes:

• Improve the marketing efforts by using the growth hacking methods
• Reduce cost by implementing growth hacking for different functions of management
• Increase productivity by using growth hacking in business operations
• Use Google Analytics data to identify gaps and make improvements

In this video, Ms. Devna Maheshwari, Bada Business Professor, explains e-commerce marketing.

Key Outcomes:

• Create your e-commerce platform
• Do marketing of your e-commerce platform
• Use influencer marketing to convert followers of influencers into your customers
• Capture customer data and use it to increase your reach

In this video, Mr. Hrishikesh Roy, Bada Business Professor, explains the concepts and tools of affiliate marketing.

Key Outcomes:

• Earn commission by becoming an affiliate marketer
• Do affiliate marketing as  it is easy to sell products without purchasing and storing it
• Create a website to drive traffic for affiliate marketing
• Use Google ads to target the audience to generate sales in any type of affiliate marketing

In this video, Mr. Hrishikesh Roy, Bada Business Professor, explains how to run a successful affiliate marketing campaign.

Key Outcomes:

• Use plugins to get more conversions in affiliate marketing
• Use SendGrid email blasting software to send a single email to a large group of recipients
• Choose affiliate marketing products that matches with your niche
• Choose high margin product for affiliate marketing

In this video, Ms. Devna Maheshwari, Bada Business Professor, explains how Google pays for website traffic through AdSense.

Key Outcomes:

• Check the eligibility of your website for Google AdSense
• Maintain the quality of your website to get quick approval for Google AdSense
• Install Google Publisher Toolbar extension in Chrome browser
• Promote website regularly to generate more revenue through AdSense

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains how to get reports and optimise your search and display ads.

Key Outcomes:

• Use the highly relevant keyword in your ad to improve the quality score
• Use the 3 optimisation techniques for your search or display advertisements

In this video, Ms. Samriti Grover, Bada Business Professor, summarises the course “Digital Marketing Part-2.”

Key Outcomes:

• Do good planning for a successful online marketing campaign
• Use growth hacking strategies to reach the audience through new channels
• Use Google Ad campaign as it never fails
• Use social media properly for lead generation

In this video, Ms. Pragati Bajpai, Bada Business Professor, introduces the course “Instagram Marketing.”

Key Outcomes:

• Use Instagram marketing to increase your reach to customers
• Use Instagram marketing to influence the buyer’s  decision-making, thereby getting more business  

In this video, Ms. Ajita Saxena, Bada Business Professor, explains the importance of Instagram Marketing.

Key Outcomes:

• Promote your products through Instagram marketing
• Use Instagram as a feedback tool to get an idea about the launch of new products
• Click images of your products and share them on Instagram to promote

In this video, Ms. Ajita Saxena, Bada Business Professor, explains how to set up and optimise Instagram business account.

Key Outcomes:

• Use your email to sign up for Instagram
• Use Instagram Insights to know about your followers
• Use stories and relevant keywords to get more followers
• Do not switch your Instagram business account to private
• Encourage followers to keep their notifications on

In this video, Ms. Ajita Saxena, Bada Business Professor, explains the importance of multiple Instagram accounts.

Key Outcomes:

• Create different accounts in regional languages to connect with users around the nation
• Follow target customers on Instagram to gain new customers

In this video, Ms. Ajita Saxena, Bada Business Professor, explains how to do competitor analysis on Instagram.

Key Outcomes:

• Identify your primary and secondary competitors through Instagram
• Create a checklist to know the promotion strategy followed by the competitors
• Use the Instagram account to analyse the promotion strategy of your competitors  

In this video, Mr. Gaurav Wasan, Bada Business Professor, explains how to find and engage Instagram audiences.

Key Outcomes:

• Use Instagram analytics to know your audience
• Stalk your followers periodically
• Check the content your competitors are posting
• Use Instagram polls to increase engagement

In this video, Mr. Gaurav Wasan, Bada Business Professor, explains the content strategy for Instagram marketing.

Key Outcomes:

• Specify your style on Instagram  through emojis, hashtags, and photos
• Focus your branding in your industry and subject
• Plan different content themes to connect with followers
• Choose the colours that can build a recognisable brand identity

In this video, Mr. Gaurav Wasan, Bada Business Professor, explains the different types of Instagram posts.

Key Outcomes:

• Use Instagram posts to do digital marketing for free
• Ask your employees to repost the posts of the business
• Focus on entertaining and inspiring content to generate interest of users

In this video, Mr. Gaurav Wasan, Bada Business Professor, explains how to take perfect pictures to upload on Instagram.

Key Outcomes:

• Use your smartphone to take perfect photos
• Follow the rule of thirds while shooting
• Focus on a single subject while clicking photos
• Look for interesting perspectives
• Make final tweaks with Instagram's editing tools

In this video, Mr. Sidhant Sidana, Bada Business Professor, explains the hack of Instagram algorithm.

Key Outcomes:

• Use storytelling to make real and relatable captions
• Focus on storytelling to create brand awareness
• Increase post engagement by adding dialogue  and avoiding monologue
• Convey emotional value in your posts so that it can be easily recalled by the users

In this video, Mr. Gaurav Wasan, Bada Business Professor, explains influencer marketing.

Key Outcomes:

• Do influencer marketing to promote your product on Instagram 
• Gain the trust of users in your product/brand using influencers credibility
• Use photograph shoutout to encourage users to buy the product

In this video, Mr. Sidhant Sidana, Bada Business Professor, explains how to generate leads on Instagram.

Key Outcomes:

• Build an online community on Instagram
• Introduce a discovery product to provide a free experience to your customers
• Increase brand awareness among your customers
• Use Instagram highlights to increase followers
• Collaborate with influencers to get more reach

In this video, Mr. Sidhant Sidana, Bada Business Professor, explains how to use Instagram ads to achieve success for your business.

Key Outcomes:

• Follow the 5 aspects of the script structure of Instagram ad to make your video perform better
• Use Facebook parameters to create a strategy for targeting customers on Instagram
• Use frontend ads for profile visit, website visit, and messages
• Use limited-time offer and social proof to show the scarcity of your product/service

In this video, Mr. Gaurav Wasan, Bada Business Professor, explains how to make Instagram content viral.

Key Outcomes:

• Make content to engage the audience on Instagram
• Analyse competitors’ Instagram content to know the content liked by the target audience
• Focus on the photo content to increase the chances of content going viral

In this video, Mr. Sidhant Sidana, Bada Business Professor, explains how to use the tools and features of Instagram to grow your business.

Key Outcomes:

• Post educational or emotional content on IGTV
• Increase your brand value and importance to get Instagram verified badge
• Use Bitly to customise website link
• Use Reels to engage your customers
• Use Flick to search hashtags

In this video, Mr. Sidhant Sidana, Bada Business Professor, explains how to use zero budget marketing for your e-commerce store.

Key Outcomes:

• Enable Instagram automation message reply to make your store available 24x7 on Instagram
• Create buyer’s journey through stories and highlights
• Use product/service images to give a feel to the customer

In this video, Mr. Sidhant Sidana, Bada Business Professor, explains how to use the Instagram analytics metrics.

Key Outcomes:

• Use Instagram analytics metrics to know the business growth on Instagram
• Create quality content that drives saveability and shareability
• Use polls and Q&As in stories to make them engaging

In this video, Ms. Pragati Bajpai, Bada Business Professor, summarises the course “Instagram Marketing.”

Key Outcomes:

• Use Instagram metrics to track the effectiveness of your Instagram marketing
• Focus on short-form video content
• Focus on authenticity and transparency on Instagram  

In this video, Mr. Avijit Arya, Bada Business Professor, explains how blogs are important for your business.

Key Outcomes:

• Bring traffic to your website through blogs
• Don’t hesitate to write about your likings and passion
• Get promotion and leads through blogs
• Build a community through blogs

In this video, Mr. Avijit Arya, Bada Business Professor, explains how different businesses get benefit from blogging.

Key Outcomes:

• Give solutions to the customers’ problems through your blogs
• Grow your business through blogs
• Build credibility and gain customer’s trust through blogs

In this video, Mr. Avijit Arya, Bada Business Professor, explains how to start a blog from scratch.

Key Outcomes:

• Choose a hosting platform and service
• Select your blog name and theme
• Make a commitment to blog writing

In this video, Mr. Avijit Arya, Bada Business Professor, explains how to create headlines.

Key Outcomes:

• Create headlines that provide real value to the customers
• Include call-to-action and be specific in your blog
• Always keep your customers in mind while writing headlines
• Write attention grabbing headlines

In this video, Mr. Avijit Arya, Bada Business Professor, explains how to promote your business locally through blogs.

Key Outcomes:

• Find the right audience and write appealing content
• Do paid advertisements to promote your business locally
• Use discounts, customer referral programs, and contest to attract the local customers

In this video, Ms. Samriti Grover, Bada Business Professor, introduces the course “Generating Leads through Blogging.”

Key Outcomes:

• Promote your business through blogs
• Attract customers to your blog by giving valuable information

In this video, Mr. Avijit Arya, Bada Business Professor, explains how to get audiences for your blog.

Key Outcomes:

• Define your target audience
• Add challenges for audience in your blogs
• Invite people for guest blogging

In this video, Mr. Avijit Arya, Bada Business Professor, explains how to use blogs for appointments.

Key Outcomes:

• Always place call-to-action in your blogs may be at start, in middle, end or anywhere else
• Find ways on how to connect with your clients
• Make call-to-action that brings conversions

In this video, Mr. Avijit Arya, Bada Business Professor, explains how to write a blog in less than 30 minutes every day.

Key Outcomes:

• Create a calm environment for writing blog
• Be ready with your blog writing tools
• Always check competitor’s blogs
• Select a captivating title for your blog
• Add relevant images in your blog
• Include a call-to action in your blog
• Don’t push people to read your blog

In this video, Mr. Avijit Arya, Bada Business Professor, explains how to optimise your blog for getting more traffic, leads & sales

Key Outcomes:

• Always optimise your blog to get more traffic and leads
• Write about a topic that people are searching or is in demand
• Maintain a Google sheet or Excel sheet for SEO of your blog
• Assess your blog topics to match it with the market demand and get more traffic on your blog

In this video, Mr. Avijit Arya, Bada Business Professor, explains how to become a successful blogger.

Key Outcomes:

• Convert your passion into business
• Create quality content and maintain consistency
• Market your blogs and build your network
• Monetise your blogs through affiliate marketing, selling digital products, and memberships

In this video, Ms. Sara Khan, Bada Business Professor, explains how to bring blog traction through social media.

Key Outcomes:

• Promote your blog post through social media
• Identify your target reader and use the right hashtags to get more traffic on blogs
• Use all the best practices to get traffic on your blogs

In this video, Ms. Sara Khan, Bada Business Professor, explains how to find the burning questions and hot topics for your blog.

Key Outcomes:

• Find out what your target audience is looking for
• Pay attention to your competitors’ blogs
• Aim to solve your customer’s problems through your blogs

In this video, Mr. Saurabh Khaspuri, Bada Business Professor, explains how to create lead forms and collect leads on Facebook.

Key Outcomes:

• Create a lead form to generate relevant leads through Facebook
• Download details of leads you have generated from the lead form

In this video, Mr. Saurabh Khaspuri, Bada Business Professor, explains the use of Facebook pixel.

Key Outcomes:

• Use Facebook pixels to drive traffic to your website
• Use the remarketing concept of Facebook to target the customers who visited the website but have not purchased the product

In this video, Mr. Saurabh Khaspuri, Bada Business Professor, explains the Facebook Business Manager.

Key Outcomes:

• Use Facebook Business Manager to promote your business
• Add users, pages, and ads account to your Facebook Business Manager account

In this video, Ms. Samriti Grover, Bada Business Professor, summarises the course ‘Facebook for Business’.

Key Outcomes

• Use the Facebook insight feature to know how your post is performing and create content accordingly
• Post ads and good content on Facebook to increase engagement rate

In this video, Mr. Saurabh Khaspuri, Bada Business Professor, explains how to create Facebook shop.

Key Outcomes:

• Create Facebook shop to sell your products online
• Create a collection of different products on your Facebook shop

In this video, Ms. Samriti Grover, Bada Business Professor, introduces the course ‘Facebook for Business’.

Key Outcomes

• Create a Facebook page for business for the growth of business
• Create urgency to buy your products through your Facebook business page

In this video, Mr. Saurabh Khaspuri, Bada Business Professor, explains about Facebook marketplace.  

Key Outcomes:

• Boost listing to reach more potential buyers
• Create a Facebook marketplace to sell your product online

In this video, Mr. Saurabh Khaspuri, Bada Business Professor, explains about Facebook ad campaign.   

Key Outcomes:

• Activate the “A/B testing” setting of your campaign to compare the performance of two different ad campaigns
• Set ad scheduling to set the duration for your ads

In this video, Mr. Saurabh Khaspuri, Bada Business Professor, explains how to target customers on Facebook.

Key Outcomes:

• Select the audience area wise if you are starting a new business
• Select Rs. 500 as minimum and Rs. 2000 as the maximum budget amount for the Facebook ad

In this video, Mr. Saurabh Khaspuri, Bada Business Professor, explains how to publish your first ad copy.

Key Outcomes:

• Use Facebook ad copies to sell your product
• Write a meaningful and attractive headline for your ad copy

In this video, Mr. Saurabh Khaspuri, Bada Business Professor, explains how to use Facebook for your business.

Key Outcomes:

• Use Facebook to promote your business
• Sell your products by creating a shop on Facebook 
• Create Facebook ads to reach more customers 
• Use Facebook Analytics to track your activities

In this video, Mr. Saurabh Khaspuri, Bada Business Professor, explains the different types of Facebook ads. 

Key Outcomes:

• Use inorganic marketing to widen your customer reach 
• Choose Facebook ads as per your requirement and affordability
• Run traffic ads to get website traffic
• Run engagement ads to increase interaction with your audience 

In this video, Mr. Saurabh Khaspuri, Bada Business Professor, explains how the Facebook algorithm works.

Key Outcomes:

• Understand Facebook algorithm to use Facebook effectively
• Focus on the concepts "affinity, weight, and time decay" to grow your Facebook page
• Upload posts on Facebook consistently

In this video, Mr. Saurabh Khaspuri, Bada Business Professor, explains how to create Facebook page and curate its content.  

Key Outcomes:

• Create your Facebook page for the marketing of your products and services
• Use Canva to create graphics for Facebook posts
• Use content calendar and repository to plan your Facebook posts
• Use hashtags in your content to reach more users 
• Upload Facebook posts regularly

In this video, Ms. Ritika, Bada Business Professor, explains how to create infographics for Twitter posts.

Key Outcomes:

• Use infographics to convey information in a short and simple way
• Reach the people who are not your followers through attractive infographics

In this video, Ms. Ritika, Bada Business Professor, explains how to create Twitter Ads.

Key Outcomes:

• Use Twitter Ads as an effective option for the growth of your business 
• Use Twitter Ads to increase your interaction with people through ads
• Increase engagement rate and Twitter followers through Twitter Ads

In this video, Ms. Ritika Bhateja, Bada Business Professor, explains the Twitter marketing strategies.

Key Outcomes

• Remove things not working for your business from your Twitter account 
• Promote your Tweets on other social networking platforms to stay connected with users

In this video, Ms. Ritika Bhateja, Bada Business Professor, explains the basics of Twitter and how to do branding on Twitter.

Key Outcomes:

• Create your business's Twitter account to reach your potential customers 
• Make your customers aware of your brand through account branding
• Use attractive and relevant profile and cover photos on Twitter 
• Use Twitter's Calendar option to schedule your tweets
• Choose an attractive and unique Twitter username 

In this video, Ms. Ritika Bhateja, Bada Business Professor, explains how to generate revenue from Twitter 

Key Outcomes:

• Earn revenue from Twitter using Supper Follows and Ticketed Spaces features
• Follow Twitter guidelines for content creation
• Complete your Twitter profile with a verified email address

In this video, Ms. Ritika Bhateja, Bada Business Professor, explains how to go viral on Twitter.

  Key Outcomes:

• Use memes and GIFs to make your tweets viral  
• Use online free tools like Canva and Giphy to create attractive memes and GIFs
• Keep an eye on current affairs and Twitter trends to take inspiration for your new memes
• Be creative and content conscious while creating memes and GIFs 

In this video, Ms. Ritika Bhateja, Bada Business Professor, explains how to become a Twitter influencer.                                                                  Key Outcomes:

• Make your Twitter profile unique, attractive, and personal
• Connect and engage with your audience
• Acquire sponsorship if you have a huge following 
• Do affiliate marketing and collaborate with brands to generate revenue from Twitter
• Use hashtags and viral phrases to make your tweet viral 

In this video, Ms. Ritika, Bada Business Professor, explains about retweets on Twitter.    

Key Outcomes:

• Use Twitter analytics to measure the Twitter engagement
• Increase the engagement rate and reach of your tweets by using paid Twitter promotions

In this video, Ms. Pallavi Nagpal Jairath, Bada Business Professor, introduces the course “Twitter for business.”   

Key Outcomes:

• Use Twitter to reach your target audience easily
• Avoid Tweet controversies that might harm the image of your business 
• Monetise your Twitter account through ticketed space and paid gatherings

In this video, Ms. Pallavi Nagpal Jairath, Professor, Bada Business, summarises the course “Twitter for business”.

Key Outcomes:

• Never tweet anything without proper information on Twitter 
• Use polling to know the likes and dislikes of the audience
• Post continuously to get noticed on Twitter
• Use images in your tweets to increase the audience engagement

In this video, Ms. Ritika, Bada Business Professor, explains how to get your account verified on Twitter.   

Key Outcomes:

• Get your Twitter account verified for additional security measures
• Confirm your identity on Twitter by providing government issued documents

In this video, Ms. Neeta Iyer, Professor Bada Business, explains the basics of content for a podcast.

Key Outcomes:

• Create podcasts for a specific audience
• Use podcasts for the growth of your business  

In this video, Ms. Neeta Iyer, Professor Bada Business, explains how to repurpose podcast content through social media.

Key Outcomes:

• Repurpose  podcast content to spread it across all social media platforms
• Write blogs to repurpose podcast content and provide information missed in podcasts

In this video, Ms. Neeta Iyer, Professor Bada Business, explains how to use a podcast to expand the business and generate revenue.

Key Outcomes:

• Prepare a list of prospective sponsors to approach them
• Run ads of sponsors to earn revenue from podcasting

In this video, Ms. Shruti Sharma, Professor Bada Business, explains the basics of a podcast.

Key Outcomes:

• Create a podcast because audio content is the next big thing for business
• Use podcast for your business to be a game-changer in the industry

In this video, Ms. Shruti Sharma, Professor Bada Business, explains the elements required to record a podcast.

Key Outcomes:

• Use your brand name in the podcast name to increase its ranking in Search Engine Optimisation (SEO)
• Use canva.com for free designs and templates to design a podcast cover page

In this video, Ms. Shruti Sharma, Professor Bada Business, explains the process to edit a recorded podcast.

Key Outcomes:

• Record the podcast with no background sound to provide comfort to listeners
• Use Audacity software to edit your podcast files

In this video, Ms. Shruti Sharma, Professor Bada Business, explains podcast hosting platforms and analytics.

Key Outcomes:

• Check your podcast analytics on hosting platform and streaming platform 
• Integrate the analytics of Chartable and other platforms to view 360-degree analytics of your podcast  

In this video, Ms. Shruti Sharma, Professor Bada Business, explains how to grow your podcast channel.

Key Outcomes:

• Collaborate with other podcasters to grow your podcast and business
• Invite industry guests to your podcasts to grow your customer base  

In this video, Mr. Navendu Shukla, Professor Bada Business, introduces the course “Podcast For Business”.

Key Outcomes:

• Create a podcast to increase your business reach among customers
• Use the podcast to generate revenue

In this video, Mr. Navendu Shukla, Professor Bada Business, summarises the course “Podcast For Business”.

Key Outcomes:

• Use the podcast to reach new customers for business growth 
• Write a script before you record a podcast

In this video, Ms. Pallavi Nagpal Jairath, Professor Bada Business, introduces the course “Website Development for Business.”

Key Outcomes:

• Create a website of your business to get the benefits of online business opportunities
• Use WordPress, Wix, or GoDaddy to build a website for your business

In this video, Mr. Sidhant Sidana, Bada Business Professor, discusses the different types of websites.

Key Outcomes:

• Create a website as per the purpose of your business  
• Analyse the requirements of your business to build an engaging website

In this video, Mr. Sidhant Sidana, Professor Bada Business, explains the concept of Minimum Viable Product (MVP) websites.

Key Outcomes:

• Create an MVP website to showcase your online presence with your prototype product or service
• Provide social proofs on your MVP website to convince potential customers and establish credibility

In this video, Mr. Sidhant Sidana, Professor Bada Business, explains the options to develop an MVP website.

Key Outcomes:

• Use WordPress, Wix.com, or GoDaddy to build a zero-cost or low-cost website  
• Use a theme with built-in plugins to keep website size small      

In this video, Mr. Sidhant Sidana, Bada Business Professor, explains the factors to be considered while creating a website.

Key Outcomes:

• Maintain hygiene factors of your website to make it successful  
• Focus on your potential clients with the help of a well-maintained website

In this video, Mr. Sidhant Sidana, Professor Bada Business, explains the steps to build a website with existing themes of WordPress.

Key Outcomes:

• Select a theme to build a website with the help of WordPress
• Share website with existing and potential customers to get real-time feedback 

In this video, Mr. Sidhant Sidana, Bada Business Professor, explains how to build a website with existing themes of Wix.

Key Outcomes:

• Use Wix to build a website with the shortest process
• Collect feedback from your existing and potential customers on your website

In this video, Ms. Pallavi Nagpal Jairath, Bada Business Professor, summarises the course “Website Development for Business.”

Key Outcomes:

• Create an attractive website to engage customers and grow your business
• Focus on user-friendly website design to ensure a good experience for customers