In this video Bada Business Prof. Sanjay Kathuria and Bada Business Prof. Vishal Thakkar introduce the course on working capital for business.

After you complete this video, you will achieve the following valuable outcomes:

1. What is working capital management?
2. How does working capital management impact business?
3. How to manage daily payments in a business?

In this video Bada Business Prof. Sanjay Kathuria and Bada Business Prof. Vishal Thakkar share important information on the following:

1. What is working capital?
2. What is the importance of working capital for your business?
3. What is the equation of working capital for your business?
4. What are the components of working capital for your business?

In this video Bada Business Prof. Sanjay Kathuria shares the solution to a major burning business problem. This is a problem that most business owners face in the day to day running of business operations.

The burning problem is : How can a business owner ensure that the business will always have consistent cash flow?

You will achieve the following outcomes after watching this video:

1. How to manage cash flow in your business?
2. Why is money circulation important and how to increase rotation of cash to be profitable?
3. What are the general leakages that happen while managing cash flow and how to plug them?
4. How to forecast expenses and cash flow
5. A key strategy to reduce business expenses

In this video Bada Business Prof. Sanjay Kathuria and Bada Business Prof. Vishal Thakkar share important information on the following:

1. How to manage working capital in a seasonal business such that you can increase profit maximisation in your business?
2. How to manage credit in off-season such that it does not impact your business negatively?

In this video Bada Business Prof. Sanjay Kathuria and Bada Business Prof. Vishal Thakkar share important information on the following:

1. What risk is a business owner taking?
2. What is the cost of that risk?
3. How to assess this risk by reading your balance sheet?
4. What impact does the risk have on your business?

In this video Bada Business Prof. Sanjay Kathuria and Bada Business Prof. Vishal Thakkar share important information on the following:

1. How to ensure that your business does not go bankrupt?
2. How to ensure that your assets fund your liabilities with proper asset liability management?

In this video, Bada Business Prof. Sanjay Kathuria is addressing a key burning problem that impacts several businesses.

After you watch the video, you will achieve the following outcomes for your business:

1. Increase profitability by managing inventory
2. More cash in the business by managing inventory
3. Understanding of the critical ratios that impact your business
4. Strategies to maximise inventory turnover ratio

In this video, Bada Business Prof. Sanjay Kathuria is addressing a key burning problem that impacts several businesses.

After you watch the video, you will achieve the following outcomes for your business:

1. 4 key strategies of managing inventory
2. 10 key steps to manage inventory
3. strategies to increase the inventory turnover ratio for your business

In this video Bada Business Prof. Sanjay Kathuria shares critical information about how businesses harm themselves because of poorly designed credit policies.

The key points discussed by Prof. Kathuria are:

1. How not to run your business on credit?
2. How to set proper credit policies?
3. What is the real cost of credit for a business?
4. The 5 C's to save the business from accoutns receivable turnover?
5. What is credit control and how to implement it in your business?

In this video Bada Business Prof. Sanjay Kathuria shares the solution to a critical burning problem that most small and medium businesses face. This is of managing supplier relationships.

Prof. Kathuria says that if a business manages its supplier relationships well and creates solid reputation in the market, then its suppliers become its financiers. The business is able to gain more working capital at no cost.

In this video Bada Business Professor Sanjay Kathuria addresses a critical burning problem that impacts most businesses. This is the problem of cash management.

After you complete the video, the outcomes that you will achieve are:

1. Knowledge of critical ratios for cash management
2. 4 key principles of cash management
3. The 7 steps if your business is in a cash crunch

In this video Bada Business Prof. Sanjay Kathuria has summarised all learnings of the course on working capital:

1. What is working capital?
2. What are the various components of working capital?
3. How to manage the asset and liability side of our balance sheet?
4. How to plan inventory and manage relationships with suppliers and creditors?
5. How large companies manage their ratios?
6. What is the difference between a large company and a mid-size company?
7. How large companies manage their working capital?

In this video, Mr. Paritosh Sharma, Professor Bada Business gives the introduction of this course about Customer Relationship Management.

Key Outcomes:

• Implement customer relationship management in your business
• Choose the right vendor for your CRM

In this video, Mr. Paritosh Sharma, Professor Bada Business, explains why digital transformation is important & how to implement it for your business.

Key Outcomes:

• Implement digital transformation in your business
• Set your goals for the digital transformation of your business  

In this video, Mr. Paritosh Sharma, Professor Bada Business, explains about 8 building blocks of CRM software.

Key Outcomes:

• Maintain database for successful implementation of CRM in your company
• Implement 24*7 automation in your processes

In this video, Mr. Paritosh Sharma, Professor Bada Business, explains how to use CRM for your business.

Key Outcomes:

• Implement CRM to get data insights for prioritising strategies
• Use CRM to aggressively follow your customers

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains the difference between CRM & ERP.

Key Outcomes:

• Do mapping & documenting of your business processes
• Implement ERP & CRM in your business to achieve strategic insights

In this video, Mr. Paritosh Sharma, Professor Bada Business, explains the difference in CRM & ERP through discussing 12 important features of ERP.

Key Outcomes:

• Map & document all business processes
• Collect customer-related data of your business

In this video, Mr. Paritosh Sharma, Professor Bada Business, explains how to make funnels & automated triggers.

Key Outcomes:

• Create  a simple sales funnel for your business
• Try to maximize your sales revenue through funneling

In this video, Mr. Paritosh Sharma, Professor Bada Business explains about creating successful funnels & triggers. 

Key Outcomes:

• Create effective sales, marketing & service funnels for your business
• Send sharp marketing message as per your customer requirement

In this video, Mr. Hardik, Professor Bada Business, shares a checklist that guarantees that you do not commit any mistake while implementing CRM. 

Key Outcomes:

• Document your business processes
• Implement CRM assessment checklist while dealing with vendors

In this video, Mr. Paritosh Sharma, Professor Bada Business, explains the customer segmentation and its types.

Key Outcomes:

• Segment your customers to provide them the right service at the right price
• Implement the AARRRC Framework to segment the customers successfully
• Identify the type of customer segmentation according to your business

In this video, Mr. Paritosh Sharma, Professor Bada Business, explains how to implement customer segmentation in your business.

Key Outcomes:

• Make customer segmentation as an important project of your company
• Do customer data analysis for successful implementation of CRM in your company
• Ensure analysis and prioritisation of data
• Make use of reliable sources for data collection
• Use feedback while implementing CRM in your company

In this video, Mr. Hardik, Professor Bada Business, shares methods to increase sales by the implementation of CRM.

Key Outcomes:

• Make sales methods to increase sales of your business
• Maintain a system to remain in constant touch of customers
• Integration and automate   sales leads through CRM
• Analyse data to set targets of your sales reps

In this video, Mr. Hardik, Professor Bada Business, explains the difference between CRM and marketing automation software.

Key Outcomes:

• Use CRM to understand your customer in a better way
• Utilise marketing automation software to automate your marketing activities
• Apply both CRM and marketing automation software to grow your business
• Use signals to implement marketing automation software in your business

In this video, Mr. Paritosh Sharma, Professor Bada Business, explains the fundamentals of providing world class customer service.

Key Outcomes:

• Make a perfect omnichannel strategy to be always with your customers
• Implement seamless onboarding tactics to retain customers
• Make the customer satisfaction strategy plan in your business
• Collaborate with a CRM vendor to provide world-class customer service experience

In this video, Mr. Paritosh Sharma, Professor Bada Business, explains how to improve inter-team collaboration with the help of CRM.

Key Outcomes:

• Make work plan of team aligned with organisational goals
• Frame team budgets to match inter-team collaboration
• Remove obstacles in information flow by CRM implementation
• Make standard operating procedure that works hierarchy wise

In this video, Mr. Paritosh Sharma, Professor Bada Business, explains the difference between the social CRM and traditional CRM.

Key Outcomes:

• Make proper use of social media platforms to grow your business
• Implement social CRM to have a 360-degree view of your customer
• Provide social customer service to customers by using social CRM
• Reply mentions on social media to retain and maintain a loyal customer

In this video, Mr. Paritosh Sharma, Professor Bada Business, explains how CRM implementation helps the e-commerce companies.

Key Outcomes:

• Implement CRM for e-commerce business to improve customer experience
• Use CRM implementation in e-commerce for inventory planning and forecasting
• Make the right CRM implementation to minimise losses and costs

In this video, Mr. Paritosh Sharma, Professor Bada Business, explains how you can select the right vendor for CRM implementation.

Key Outcomes:

• Identify the right vendor to implement CRM
• Judge your CRM vendor based on the vendor selection checklist shared in the video

In this video, Mr. Paritosh Sharma, Professor Bada Business, shares the comparison of the top 5 CRM softwares.

Key Outcomes:

• Choose the right CRM for your business
• Implement the 13 focus areas for choosing a CRM
• Learn the focus areas of different CRM softwares

In this video, Mr. Paritosh Sharma, Professor Bada Business, explains the 25 reasons for the failure of CRM implementation.

Key Outcomes:

• Learn 25 reasons for failure of proper CRM implementation
• Use phase-wise strategy for introducing CRM implementation
• Acknowledge customers as the centre of your business
• Inspire employees and executives to use CRM by understanding its benefits to them

In this video, Mr. Paritosh Sharma, Professor Bada Business, share the 10 steps of CRM implementation.

Key Outcomes:

• Learn the 10 steps for better implementation of CRM in your business
• Understand the importance of feeding correct data in CRM
• Motivate employees to use CRM to achieve 100% implementation

In this video, Mr. Paritosh Sharma, Professor Bada Business, explains how to measure the performance of CRM implementation.

Key Outcomes:

• Use metrics to measure the performance of CRM
• Measure both internal and external parameters of business after implementing CRM

In this video, Mr. Paritosh Sharma, Professor Bada Business, explains how to ensure that all employees adopt the CRM Software and use it willingly.

Key Outcomes:

• Implement successful adoption of CRM training
• Motivate employees to use CRM
• Learn importance of testing CRM before going live

In this video, Mr. Paritosh Sharma, Professor Bada Business, shares a case study of a logistics company that has increased their customer retention by implementing CRM.

Key Outcomes:

• Learn from a practical example of CRM implementation
• Master the skill of customer retention through CRM
• Increase customer base through CRM
• Increase customer satisfaction through CRM

In this video, Mr. Paritosh Sharma, Professor Bada Business, shares a case study of a jewellery showroom that has increased their sales productivity by implementing CRM.

Key Outcomes:

• Increase sales productivity in a retail business
• Keep track of all customer details
• Increase efficiency of your sales team
• Make more profitable sales and grow your business

In this video, Mr. Paritosh Sharma, Professor Bada Business, summarises the CRM course.

Key Outcomes:

• Refresh your knowledge on the importance of CRM
• Do a quick review on all the aspects of CRM
• Select the right vendor and implement CRM in your business

In this video, Mrs. Samriti Grover, Professor, Bada Business, explains about customer delight.

Key Outcomes:

• Define a customer-first culture & practice it
• Be responsible towards your customer

In this video, Mrs. Samriti Grover, Professor, Bada Business, explains how to become a customer-centric company. 

Key Outcomes:

• Follow a customer-centric approach in your company
• Ensure that you continuously contact your customers

In this video, Mrs. Varuna Raghav, Professor, Bada Business explains about customer service parts.

Key Outcomes:

• Stay connected with churned customers
• Make customers exit happily 

In this video, Mrs. Pramila Dixit, Professor, Bada Business, explains about the role of attentive listening in customer service.

Key Outcomes:

• Provide a better solution to the customer
• Listen attentively instead of speaking

In this video, Mrs. Pramila Dixt, Professor, Bada Business explains about empathy in customer service.

Key Outcomes:

• Be empathetic towards your customer
• Provide the best possible solution to your customer

In this video, Mrs. Samriti Grover, Professor, Bada Business, explains about dealing with difficult customers.

Key Outcomes:

• Determine the source of the customer’s problem
• Solve the issue fast and avoid repeating the problem

In this video, Mr. Deepak Kashyap, Professor, Bada Business, explains about Omni-channel for your business.

Key Outcomes:

• Implement the right customer-centric omnichannel for your business
• Follow three steps of analyse, design, and automate in your omnichannel

In this video, Mrs. Varuna Raghav, Professor, Bada Business, explains about scaling up your customer service.

Key Outcomes

• Align your team with customer service goals
• Provide a personal touch in your customer service

In this video, RJ Jassi, Professor, Bada Business, explains about building rapport with customers.

Key Outcomes:

• Increase your customer rapport by treating them as you want to be treated
• Use attentive listening strategy to understand customer

 In this video, Mrs. Varuna Rahav, explains about customer service centre.

Key Outcomes:

• Make an extremely well customer service centre for your business
• Use customer service to provide the best experience to customers among all the competitors

In this video, Mr. Paritosh Sharma, professor, Bada Business explains about customer persona.                

Key Outcomes:

• Build a culture of customer service in your business
• Implement CRM to provide world-class customer service
• Use 5 factors to create a customer persona

In this video, RJ Jassi, Professor, Bada Business, explains about DNA of complaints.

Key Outcomes:

• Make strategies to address customers complaints in a better way
• Use the HEARD approach to deal with customer complaints easily

In this video, Mrs. Pramila Dixit, Professor, Bada Business explains the importance of feedback from the customer.

Key Outcomes:

• Learn the different instruments through which feedback is obtained
• Use negative feedback to improve products and services
• Respond to customer feedback with a personalised approach
• Learn how feedback actually leads to customer acquisition and retention

In this video, Mrs. Samriti Grover, Professor, Bada Business, explains about customer service for solopreneurs.

Key Outcomes:

• Make a presentable and unique style so that your clients remember you as a solopreneur
• Master the implementation of good customer service for client retention and client trust

In this video, Mr. Deepak Kashyap, Professor, Bada Business, explains about refreshing button in business.

Key Outcomes:

• Refresh your strategies before the expiry date so that it is threat proof
• Choose the right strategy for the right market
• Make your business strategy futuristic and keep making changes with time as changes are inevitable 

In this video, Mrs. Samriti Grover, Professor, Bada Business, explains about language engineering.

Key Outcomes:

• Master good communication and language, as it is very invigorating to hear
• Train your employees in how to communicate appropriately to your customers
• Use language that puts your customers at ease and makes them comfortable
• Don’t communicate very informally to customers

In this video, Mrs. Samriti Grover, Professor, Bada Business, explains about knowing your customer.     

Key Outcomes:

• Collect basic data about to know your customers
• Take advantage of data collection

In this video, Mrs. Samriti Grover, Professor, Bada Business, explains about customer service on social media.

Key Outcomes:

• Solve customer’s problems on social media for a better experience
• Understand the benefits and challenges of customer service on social media

In this video, Mrs. Samriti Grover, Professor, Bada Business, explains how to make your communication effective.

Key Outcomes:

• Train yourself and your team for effective communication
• Use these strategies to avoid barriers in your communication
• Understand and learn these points to give your customers a better experience

In this video, Mr. Paritosh Sharma, Professor, Bada Business, explains about customer service.

Key Outcomes:

• Create a Facebook Group and add your customers to it to form a community for answering their queries, take suggestions, etc.
• Make your customer service better to increase your business revenue

In this video, Mrs. Samriti Grover, Professor, Bada Business, explains about customer service.

Key Outcomes:

• Make use of the right people, training, and technology to focus on a good customer experience
• Set good customer experience examples to motivate and retain employees
• Use customer satisfaction strategies for providing better customer services and increasing publicity

In this video, Mrs. Samriti Grover, professor, Bada Business, explains the summary of the customer service course.

Key Outcomes:

• Make use of customer satisfaction elements to provide a better customer experience
• Implement technological tools to automate and provide better customer service
• Use customer handling strategies to increase the revenue of your business

In this video, Mrs. Varuna Raghav, Professor, Bada Business, explains about cost center and revenue center.

Key Outcomes:

• Understand the difference between the cost center and revenue center
• Try to convert every opportunity into revenue generation without irritating customers

In this video, RJ Jassi, Professor, Bada Business, explains about DNA of complaints.

Key Outcomes:

• Handle the customer complaints properly to avoid damage to the company
• Identify the different types of customer complaints you are facing

In this video, Mrs. Varuna Raghav, Professor, Bada Business, explains about the automation of sales and marketing function.

Key Outcomes:

• Use sales and automation tools for sales conversion
• Implement sales and marketing automation tools to ensure sales and marketing function works as an error-free machine
• Implement the marketing automation tools to send the right message to the right customers

In this video, Mrs. Varuna Raghav, Professor, Bada Business, explains about customer service tools.

Key Outcomes:

• Know why your business needs customer service tools
• Learn about phone software and automation to manage customer queries and complaints
• Understand how customer service tools track customer behaviour and trends
• Improve customer experience

In this video, Mrs. Pramila Dixit, Professor, Bada Business, explains about the future of customer care.

Key Outcomes:

• Understand the future of customer service for a better customer experience
• Implement the learnings in your business for your business growth

In this video, Ms. Pallavi Nagpal, Bada Business Professor, introduces the course, “Franchising.”

Key Outcomes:

• Learn the scope of franchise business
• Make a franchise disclosure agreement while entering into franchise business
• Be passionate about new learning in a franchise business
• Do training & development of SOP

In this video, Ms. Pallavi Nagpal, Bada Business Professor, explains the concept and importance of franchising.

Key Outcomes:

• Become a franchisee of reputed brand if you do not want to start a business from scratch
• Take benefit of the already segmented market by becoming a franchisee of an established brand
• Avail benefits of opportunities available in the franchising sector of India

In this video, Ms. Pallavi Nagpal, Bada Business Professor, explains the differences among the franchise, business, agency, and agent.

Key Outcomes:

• Understand the difference between a franchise, an agency, an agent, and a business
• If the initial investment is less then, it is better for you to be an agent
• Be a franchisee if you want constant support in your business with respect to business processes and training

In this video, Ms. Pallavi Nagpal, Bada Business Professor, explains the advantages & disadvantages of franchising.

Key Outcomes:

• Take advantage of the proven business formula of the franchisor
• Run franchise business as per the franchisor’s standards & rules
• Consider all the advantages & disadvantages of franchise business

In this video, Mr. Varun Harnal, Bada Business Professor, explains the alternatives to franchising.

Key Outcomes:

• Use alternatives of franchising to expand your business if the franchise model does not suit you
• Enter into company-owned operations to have 100% control over all your outlets
• Use licensing to do business with zero investment
• Enter into partnership/joint venture to use the skills and strengths of other business

In this video, Mr. Arun Goswami, Bada Business Professor, explains the different types of franchise models, their benefits, and drawbacks.

Key Outcomes:

• Adapt the FOCO model if you (franchisee) want value for money and risk-free business
• Choose the FOFO model if you want complete control in the franchise business

In this video, Mr. Arun Goswami, Bada Business Professor, explains the COFO & COCO franchise model.

Key Outcomes:

• Adopt the COFO model to expand your brand  at limited expenses
• Adopt the COCO model if you don’t want to share the profit with any third-party franchisee

In this video, Mr. Arun Goswami, Bada Business Professor, explains how to select the right franchise model.

Key Outcomes:

• Do self-evaluation to know your interest area for doing a business
• Invest enough time in the franchise business to make it successful
• Choose the franchise business as per your experience and interest
• Speak to existing franchisees to know the real situation of the franchise business

In this video, Mr. Gagan Oberoi, Bada Business Professor, explains how to select the right franchise model.

Key Outcomes:

• Consider all the legal aspects before opening a franchise
• Know the company’s legal standing
• Make sure that lock-in period and renewal fees are included in the agreement
• Must collect the franchise agreement copy

In this video, Mr. Arun Goswami, Bada Business Professor, explains the FDD (Franchise Disclosure Document).

Key Outcomes:

• Make FDD to provide essential information to your franchisee
• Make a list of existing franchisees  in your FDD
• Take the help of a lawyer in case you face difficulty in making FDD
• Cover all the items discussed in the video in your FDD
• Provide signed acknowledgment to your franchisor

In this video, Mr. Gagan Oberoi, Bada Business Professor, explains the franchise agreement.

Key Outcomes:

• Enter into a franchise agreement to secure your business from cheating and fraud  
• Cover all the business-related factors into a franchise agreement
• Use a franchise agreement to better equip the business with the latest technology and methodology

In this video, Mr. Gagan Oberoi, Bada Business Professor, explains what a franchisee should check in the financial statement of his franchisor.

Key Outcomes:

• Check financial statements before signing the franchise agreement
• Make sure that the franchisor’s cash in hand is more than its liability
• Choose a company that is getting more revenue through business operations
• Fund franchise business through personal savings to get 100% profit
• Choose franchisor financing option for quick funding for a franchise

In this video, Mr. Arun Goswami, Bada Business Professor, explains the criteria for evaluating the franchise opportunity.

Key Outcomes:

• Consider all the 8 points while evaluating franchising opportunity
• Research & select the right franchisor for getting benefits of the franchising model
• Understand your customer profile while opening a franchise
• Check the reputation of the brand while investing in its franchise

In this video, Ms. Pallavi Nagpal, Bada Business Professor, explains the reasons to buy a franchise.

Key Outcomes:

• Start a franchise business  to get a strong customer base already made by the franchisor
• Take a franchise of a reputed company to avail of easy financing from banks
• Be your boss by owning a franchise
• Take benefit of franchisor’s suppliers base to get materials on low cost

In this video, Mr. Gagan Oberoi, Bada Business Professor, explains the SOP (Standard Operating Procedure) and its importance.

Key Outcomes:

• Implement SOP in your business to maintain quality output and increase your productivity
• Ensure that an SOP includes the entry point, operating, and exit point processes of a business in detail

In this video, Mr. Gagan Oberoi, Bada Business Professor, explains the steps for building SOP.

Key Outcomes:

• Create brand manuals for structuring the SOP
• Use ERP for effective inventory management

In this video, Mr. Varun Harnal, Bada Business Professor, explains the advantages and disadvantages of franchising for the franchisor.

Key Outcomes:

• Use the franchise business model for easy expansion of business 
• Create awareness about your brand across the country using the franchise business model
• Give more franchises to earn maximum profit

In this video, Mr. Varun Harnal, Bada Business Professor, explains the reasons behind the failure of franchisees and franchisors.

Key Outcomes:

• Maintain SOPs for a successful franchise
• Always choose a suitable location for the franchise
• Have sufficient working capital to run a franchise business
• Do not choose unskilled franchisee

In this video, Mr. Varun Harnal, Bada Business Professor, explains some of the case studies of franchising.

Key Outcomes:

• Take the franchise of a reputed brand like KFC, Burger King, or NIIT to earn more revenue
• Consider all the valuable points discussed in the video before investing in a franchise

In this video, Ms. Pallavi Nagpal, Bada Business Professor, summarises the course “Franchising”.

Key Outcomes:

• Do credibility analysis of your brand before going for a franchising business
• Create business models which are affordable for franchisees
• Focus on building commitment a relationship with franchisees
• Choose the right market to sell products and build a sustainable business

In this video, Ms. Pallavi Nagpal, Bada Business Professor, shares the success story of MDH.

Key Outcomes:

• Always follow three key business ethics i.e. honesty, hard work, and customer satisfaction
• Focus on building a brand
• Contribute to society through your business, society will contribute to your business

In this video, Ms. Pallavi Nagpal, Bada Business Professor, shares the bounce back story of Maggi.

Key Outcomes:

• Create a brand trust in customers to sustain tough situations
• Make a powerful brand strategy to achieve the right outcomes
• Focus on your strengths to use them as your best strategy       

In this video, Ms. Pallavi Nagpal, Bada Business Professor, summarises the course “Brand Management.”

Key Outcomes:

• Use branding strategies to build your brand
• Build trust in customers to create a long-lasting impact of your brand
• Use social media platforms to make a brand viral        

In this video, Ms. Samriti Grover, Bada Business Professor, explains the various elements of brand.

Key Outcomes:

• Manage your brand at all the customer touchpoints
• Take care of 3Ps in brand management i.e. product, price and packaging

In this video, Ms. Samriti Grover, Bada Business Professor, explains the brand jingles and their importance.

Key Outcomes:

• Create a brand jingle to register your brand in the customer’s mind and heart
• Use jingles to promote your brand through emotional connect
• Choose brand jingles that suit your brand’s personality

In this video, Mr. Aishverya Jain, Bada Business Professor, explains the brand promise and brand loyalty. 

Key Outcomes:

• Keep delivering your brand promise
• Try to convert your loyal customers into brand believers
• Do what you say by delivering your brand promise
• Make sure that you stay connected with your customers
• Pay attention to social media presence and online and offline user engagement

In this video, Mr. Aishverya Jain, Bada Business Professor, explains how to promote your brand through social media. 

Key Outcomes:

• Make sure the content is relevant to your audience
• Track the performance of your brand through key KPI’s such as likes, comments and share
• Create the content calendar in advance for all your social media channels

In this video, Mr. Aishverya Jain, Bada Business Professor, explains how to measure brand equity. 

Key Outcomes:

• Focus on building positive brand equity
• Maintain transparency with customers to gain their trust 
• Keep doing product or geographic expansion to get new touchpoints to interact with customers   

In this video, Mr. Aishverya Jain, Bada Business Professor, explains the internal and external alignment of brand. 

Key Outcomes:

• Show your brand purpose by doing internal and external alignment of your brand
• Use internal brand alignment strategy to convey the right brand message to  customers
• Maintain consistency in providing brand information to the customer to avoid confusion              

In this video, Mr. Aishverya Jain, Bada Business Professor, explains how to create a strong brand recall value. 

Key Outcomes:

• Develop a strong recall value for your brand
• Make sure your brand strategy remains consistent  
• Boost sales and market share of your brand through brand recall

In this video, Mr. Omi Gupta, Bada Business Professor, explains how to create a brand logo for your business.

Key Outcomes:

• Conduct research while designing your logo to find out what kind of logos are in trend
• Design a logo that depicts your brand values and give some information about your company
• Make sure that your brand logo suits your brand’s personality
• Ensure that your brand logo is simple, unique, and relevant

In this video, Mr. Omi Gupta, Bada Business Professor, explains how to build a brand.

Key Outcomes:

• Connect the business mission, vision, and values with the target audience
• Identify your business type and then apply the brand building strategy accordingly

In this video, Ms. Samriti Grover, Bada Business Professor, explains the personality of brand.

Key Outcomes:

• Remember that a brand’s personality makes the perception of customers and customers purchase a brand that matches their personality
• Set the rules or guidelines for your brand so that your brand personality is unique        

In this video, Ms. Samriti Grover, Bada Business Professor, introduce the course “Brand Management.”

Key Outcomes:

• Build your brand in customers heart and mind
• Fulfil brand promise to create brand loyalty
• Manage brand equity for long-lasting survival in the market        

In this video, Mr. Ankur Warikoo, Bada Business Professor, explains the art of branding.

Key Outcomes:

• Be consistent in your brand appeal whether its brand name, tagline or logo
• Use experiential marketing to provide your customer a great experience with the brand
• Make sure that logo should be simple and clear to tell your brand story

In this video, Ms. Vani Gupta Dandia, Bada Business Professor, explains how to create a sustainable brand.

Key Outcomes:

• Identify your core consumer
• Choose a brand name which is accessible
• Make sure that your brand name should be unique and trademarkable
• Must have a brand proposition
• Have a strong brand personality       

In this video, Mr. Sanjeev Jain, Bada Business Professor, introduces the course “Inventory Management System.”

Key Outcomes:

• Make an inventory management system to manage your business inventory
• Use an open-source software like Google Sheets to create your inventory management system
• Check the status of your inventory anytime and anywhere using inventory management system

In this video, Mr. Sanjeev Jain, Bada Business Professor, explains how to set up Google Sheet for IMS.

Key Outcomes:

• Create a Google Sheet of the inventory management system
• Use your Gmail account to get a copy of Google Sheet for IMS
• Check product master to view the summary of all items in the inventory

In this video, Mr. Sanjeev Jain, Bada Business Professor, explains how to locate the IMS sheet.

Key Outcomes:

• Open your Gmail account to access the Google Drive
• Access your Google Drive to locate the IMS sheet
• Locate the IMS sheet directly by typing its name in the search bar of your browser

In this video, Mr. Sanjeev Jain, Bada Business Professor, explains how to share the IMS sheet with employees.

Key Outcomes:

• Share IMS sheet with others to allow multiple people work on the sheet simultaneously
• Provide appropriate permission to the people with whom you share the IMS sheet

In this video, Mr. Sanjeev Jain, Bada Business Professor, explains how to create product master & other masters in IMS Sheet.

Key Outcomes:

• Use the product master for a summarised detail of your stock
• Make changes in the Masters tab to add or delete options in the drop-down
• Make a single entry of every item of your stock to have an error-free report

In this video, Mr. Sanjeev Jain, Bada Business Professor, explains how to do entries in the daily ledger.

Key Outcomes:

• Keep record of all the items in stock ledger
• Use stock ledger to record all the transactions of items in your stock
• Enter the sent and received items in the status column to get the right stock status at any point of time

In this video, Mr. Sanjeev Jain, Bada Business Professor, explains how to do entries in the daily ledger.

Key Outcomes:

• Do entries in the stock ledger on daily basis to keep it updated 
• Get an updated summary of stock in product master by doing the right entries in the stock ledger
• Avoid incomplete transactions or wrong entries for a correct report

In this video, Mr. Sanjeev Jain, Bada Business Professor, explains how to do dispatch planning.

Key Outcomes:

• Plan transport of the same route to save transportation cost using dispatch plan
• Use dispatch plan to check clients of same area or route
• Manage transportation with the help of dispatch plan

In this video, Mr. Sanjeev Jain, Bada Business Professor, explains how to make dispatch challans.

Key Outcomes:

• Create a dispatch challan just by entering the challan number
• Modify the details in the challan format as per your business details
• Print or email the challan copy to share it with other parties

In this video, Mr. Sanjeev Jain, Bada Business Professor, explains the dashboard in an inventory management system.

Key Outcomes:

• Use dashboard to check the status of inventory
• Check the dashboard for any duplicate entry done and correct it
• Take a snapshot of the inventory management system through the dashboard

In this video, Mr. Sanjeev Jain, Bada Business Professor, explains how to create filter for reports from the inventory ledger.

Key Outcomes:

• Use the filter to view specific data in the stock ledger or product master
• Apply filter to specific column to get the desired information
• Remove the filter to view the complete data of the sheet

In this video, Mr. Sanjeev Jain, Bada Business Professor, explains how to apply custom filters for getting reports from the inventory ledger.

Key Outcomes:

• Create filter view to not disturb the view of other users
• Save the filter view to have an instant view of filtered data
• Apply multiple filters to view the desired data

In this video, Mr. Sanjeev Jain, Bada Business Professor, explains how to customise the IMS sheet and important points related to it.

Key Outcomes:

• Customise IMS sheet as per your requirements and convenience 
• Add more rows to the product master or stock ledger sheet to enter the data
• Add or delete charts in the report to prepare a fine report of your business

In this video, Mr. Sanjeev Jain, Bada Business Professor, explains how to protect the IMS sheet from unwanted changes.

Key Outcomes:

• Protect all the IMS sheets from any type of unwanted changes
• Protect structure and format of IMS sheet to have well-managed data
• Provide edit rights of IMS sheet to only users whom you want to work on this sheet

In this video, Mr. Sanjeev Jain, Bada Business Professor, explains how to use backup and restore option in IMS sheet.

Key Outcomes:

• Use version history to create the backup of IMS Sheet
• Restore the deleted data with the help of version history
• Compare month-wise report with the help of version history

In this video, Mr. Sanjeev Jain, Bada Business Professor, summarise the course “Inventory Management System.”

Key Outcomes:

• Create inventory management system template in Google Sheet
• Use Google Sheet to create product master
• Use Google Sheet to keep backup and store data

In this video, Ms. Samriti Grover, Bada Business Professor, introduces the course “Retail Management.”

Key Outcomes:

• Focus on customer and not on the sale
• Learn retail management to provide better customer experience

In this video, Ms. Samriti Grover, Bada Business Professor, explains the various types of retailers and classification of retail businesses.

Key Outcomes:

• Identify which type of retailer you are or want to become
• Know about various types of retailers its pros and cons before starting your retail business
• Understand the demand of the customers

In this video, Dr. Vivek Bindra, Founder and CEO of Bada Business, explains how to select the right location for your retail store.

Key Outcomes:

• Choose the right location for your retail store to grow your business 
• Take into considersation the occupancy cost, traffic, competition, etc. while selecting the location of your store
• Use Google My Business to show your business presence online

In this video, Dr. Vivek Bindra, Founder and CEO of Bada Business, explains how to choose the right pricing strategy for your business.

Key Outcomes:

• Understand and apply the pricing strategy as per your business requirement
• Using the right strategy will help in the growth of your business

In this video, Dr. Vivek Bindra, Founder and CEO of Bada Business, shares the strategies to manage your store and increase sale.

Key Outcomes:

• Invest in the layout and design of your store to increase sales
• Build strong store visual
• Provide in-store convenience
• Apply Cat-Man strategy 
• Build illusion of scarcity among customers 
• Eliminate the wait time 

In this video, Dr. Vivek Bindra, the Founder and the CEO of Bada Business Pvt. Ltd., shares intensive distribution and multi-channel retail strategy.

Key Outcomes:

• Identify customer needs and improve your distribution network
• Make your communication strategy more customer-centric
• Use distraction to grab your customers attention

In this video, Dr. Vivek Bindra, Founder and CEO of Bada Business, explains how to increase the customer experience.

Key Outcomes:

• Attract gen Z with fun and entertainment
• Analyse with data to engage with emotions
• Run  customer referral programme to increase the revenue
• Provide interest free EMI options to capture a non-consumer

In this video, Dr. Vivek Bindra, Founder and CEO of Bada Business, explains the importance of managing finance in retail business.

Key Outcomes:

• Restructure your debts to pay small instalments and conduct smooth business operations  
• Stock high inventory turnover products despite lower margins
• Do financial planning to save your business from cash flow mismatch

In this video, Dr. Vivek Bindra, Founder and CEO of Bada Business, explains the stock and data management.

Key Outcomes:

• Use omnichannel to connect with the customers everywhere
• Use chatbots to reduce manpower cost
• Computerise your business to save money and time
• Use technology to forecast recovery of debt

In this video, Dr. Vivek Bindra, Founder and CEO of Bada Business, explains the important promotion and marketing strategies.

Key Outcomes:

• Use the cross-promotion strategy to sell products through non-competing brands
• Provide samples to customers to use and then buy the large quantity product
• Use free trial strategy to create psychological emotion in the customers' mind

In this video, Dr. Vivek Bindra, Founder and CEO of Bada Business, explains how to market your brand.

Key Outcomes:

• Do continuous research to grow your business
• Use local ad campaign for your branding
• Connect with the customer with your brand’s story
• Use low-cost marketing ideas to convert non-consumers into consumers

In this video, Ms. Samriti Grover, Bada Business Professor, explains how to be different and unique in the market to stay ahead of your competitors.

Key Outcomes:

• Be unique in the market to differentiate from your competitors
• Use augmented reality if you have money to invest and have a big retail
• Create your image and identity in the mind of customers
• Identify the specialty of your business and tell the same to your customers

In this video, Mr. Yogendra Malik, Bada Business Professor, explains the policies of companies in the retail business.

Key Outcomes:

• Set standard guidelines for PIP and track your employees’ performance closely
• Strictly follow and pass out the benefits of the Maternity act 1961 to female employees
• Never let down the company’s reputation due to any kind of discrimination

In this video, Mr. Yogendra Malik, Bada Business Professor, explains how to grow your family owned retail business.

Key Outcomes:

• Clearly define the roles and responsibilities of every family member in written
• Take advice of external experts for your business matters
• Choose your family members for business on the basis of their skills and qualifications
• Select you next successor and training him timely

In this video, Mr. Yogendra Malik, Bada Business Professor, explains the legal issues in retail business.

Key Outcomes:

• Be aware of basic laws while opening a company
• Consult a corporate lawyer about the latest laws and regulations
• Register your company in MCA to get the benefit of government schemes
• Acquire GST number for retail business
• Get FSSAI license for food-related business

In this video, Mr. Suren Saini, Professor Bada Business, explains how to implement technology in retail business.

Key Outcomes:

• Use technology to grow your retail business
• Take your retail business online to reach maximum customers
• Use an online marketplace if you do not want to create an e-commerce website or use an online app        

In this video, Mr. Suren Saini, Professor Bada Business, explains how to implement technology in retail business.

Key Outcomes:

• Use technology in your retail business in pre-, during & post-sales 
• Provide contactless payments to your customers at tour retail outlets
• To stay protected from theft, you can use technology both inside and outside showrooms 
• Use display panels to promote new products or offers at your showroom

In this video, Mr. Suren Saini, Professor Bada Business, shares some of the innovative retail trends.

Key Outcomes:

• Creating a better buying experience for customer with the help of latest technology
•  Focus on reducing the shipping and delivery time of your product
• Try to catch the latest trends in retail such as contactless shopping

In this video, Mr. Lalit Agarwal, the Chairman of V-Mart Retail Limited, explains how to manage your retail store. 

Key Outcomes:

• Use ERP to monitor and control business data 
• Identify business opportunities
• Trust people to expand business 
• Build control mechanism 
• Monitor your employees 

In this video, Mr. Lalit Agarwal, Chairman, V-Mart Retail Ltd., explains how to optimise cost in retail business.

Key Outcomes:

• Manage your vendors effectively to grow your business
• Choose the most powerful media for promotion and negotiate as well

In this video, Mr. Yogendra Malik, Bada Business Professor, explains about price differentiation.

Key Outcomes:

• Sell quality products at the right price
• Use word of mouth marketing
• Connect with customers emotionally
• Improve customer experience 

In this video, Ms. Samriti Grover, Bada Business Professor, summarises the course “Retail Management.”

Key Outcomes:

• Use technology to improve customer service
• Keep an eye on the expenditure and over expense
• Follow a standardised process for inventory management

In this video, Mr. Mandeep Singh Toor, Professor of Bada Business, explains how to make product usage convenient for customers using B. J. Fogg Behaviour Model. 

Key Outcomes:

• Use Fogg Behaviour Model to define a problem statement 
• Add three elements -- motivation, ability, prompt -- in a behaviour statement

In this video, Mr. Mandeep Singh Toor, Professor Bada Business, explains how Oral-B made its product successful and improved its sales using design thinking.

Key Outcomes:

• Understand the pain points of the uses to provide a better solution/product
• Re-define the problem if required  

In this video, Mr. Mandeep Singh Toor, Professor Bada Business, explains the factors of successful innovation programs.

Key Outcomes:

• Focus on desirability while designing the product
• Focus on creating an affordable product
• Understand human needs, core beliefs, motivations, and aspirations for creating a product desired by users

In this video, Mr. Mandeep Singh Toor, Professor Bada Business, explains the design phase in design thinking.

Key Outcomes:

• Focus on ability and prompt rather than on motivation
• Keep in mind that motivation is unreliable and unsustainable

In this video, Mr. Mandeep Singh Toor, Professor Bada Business, explains how to create problem statement using the example of ID Fresh Food.

Key Outcomes:

• Adding different components in ‘How might we?’ statement
• Importance of extreme user
• Writing target behaviour
• Focusing on invisible problem

In this video, Mandeep Singh Toor,  Professor of Bada Business, explains the rules of ideation, idea clustering, and idea development. 

Key Outcomes:

• Focus on the ability to find solutions for your extreme users 
• Do ideation exercise to find solutions to a problem statement
• Do not focus on viability and feasibility while writing ideas 
• Borrow ideas from different industries

In this video, Mr. Mandeep Singh Toor, Professor Bada Business, explains the prototype techniques and their importance in developing products.

Key Outcomes:

• Use prototyping to visualise your solutions
• Don't spend much time and money on developing prototypes
• Do prototyping before developing actual products 
• Build connections with users with your prototype 

In this video, Mr. Mandeep Singh Toor, Professor Bada Business, explains the techniques to increases sales through empathy.

Key Outcomes:

• Use empathy to understand the customer’s pain point
• Create a standardized process to maintain accountability in service
• Take feedback, insight, and observation of your customer regularly

In this video, Mr. Mandeep Singh Toor, Professor Bada Business, explains how to design your own research.

Key Outcomes:

• Define the tool and technique for research  
• Prepare notes of the conversation for a better verbatim
• Find invisible problem of user/customer using iceberg model

In this video, Mr. Mandeep Singh Toor, Professor Bada Business, explains how to test a prototype.

Key Outcomes:

• Share the ideas with the users to find the suggestions
• Set the context with the user while presenting solutions
• Understand customer problems with the help of testing
• Develop the habit of facing criticism to provide a better solution

In this video, Ms. Samriti Grover, Professor Bada Business, introduces the course “Design Thinking.”  

Key Outcomes:

• Use design thinking to solve business problems in a right manner
• Analyse customers’ needs to provide the best solution to the customer’s burning problem
• Use design thinking to create relevance in the people’s lives 

In this video, Ms. Samriti Grover, Professor Bada Business, summarises the course “Design Thinking.”  

Key Outcomes:

• Implement design thinking in your business to solve complex problems
• Differentiates you from others by becoming a category creator
• Use design thinking in application of product development
• Explore innovative ideas for your business through design thinking

In this video, Mr. Mandeep Singh Toor, Professor of Bada Business, explains different empathy techniques to empathise with customers. 

Key Outcomes:

• Empathise with your customers to understand their problems
• Apply empathy techniques to grow your business
• Build connections with your customers through conversation
• Encourage your customers to share their experiences

In this video, Ms. Pallavi Nagpal Jairath, Professor, Bada Business, introduces the course "Vendor management."

Key Outcomes:

• Hire vendors for  your business to save time and efforts
• Select the vendor according to your business type
• Use vendor management system to choose and manage the right vendors

In this video, Ms. Pallavi Nagpal Jairath, Professor, Bada Business, explains the role of vendor management for a business.  

Key Outcomes:

• Use vendor management to speed up the vendor onboarding process
• Assess and minimize the risk of vendor management
• Make the long-term relationship with vendors to get better deals from vender

In this video, Mr. Rajiv Bose, Professor, Bada Business, explains how to select the right vendor for your business.

Key Outcomes:

• Define the scope of negotiation while selecting the vendor
• Follow the vendor selection process to choose the right vendor for your organisation
• Check the background of the vendor for a long term business relationship with him

In this video, Mr. Rajiv Bose, Professor, Bada Business, explains the meaning and steps of the vendor analysis process.

Key Outcomes:

• Do vendor analysis to assess the strengths and weaknesses of existing and potential vendor
• Follow the SMART approach for vendor performance evaluation
• Review vendor performance from time to time for improving supply chain process

In this video, Mr. Rajiv Bose, Professor, Bada Business, explains the steps of vendor negotiation.

Key Outcomes:

• Start the negotiation with a rate that matches the vendor’s wholesale rate
• Use firm and fair approach during negotiation with the vendor
• Negotiate with the vendor on payment terms if he doesn’t agrees on price quote

In this video, Mr. Rajiv Bose, Professor, Bada Business, explains about the risk in vendor management.

Key Outcomes:

• Identify  the risk before entering into a contract with your vendor
• Check the background of the vendor before entering into an agreement with your vendor
• Make a risk management plan to minimise the vendor risk

In this video, Ms. Pallavi Nagpal Jairath, Professor, Bada Business, explains how to build a long-term relationship with the vendor.

Key Outcomes:

• Make long-term associations with the vendors for cost minimisation and increased efficiency
• Conduct monthly/quarterly meetings for effective communication with the vendor
• Make timely payment to the vendor to maintain a healthy relationship
• Resolve time-related, service-related, quality-related issues at the right time with the vendor

In this video, Mr. Rajiv Bose, Professor, Bada Business, explains how to procure goods from vendors.

Key Outcomes:

• Maintain integrity and transparency in the procurement process
• Follow ethics in procurement to maintain public image and goodwill of your company
• Select vendors on appropriate and fair criteria basis for your company

In this video, Mr. Rajiv Bose, Professor, Bada Business, explains how to choose the vendor sourcing.  

Key Outcomes:

• Use sourcing for selecting vendors for your company
• Use  offshore sourcing to get high-quality expert services at lower operating costs
• Use single sourcing to increase negotiation power with your vendor

In this video, Mr. Rajiv Bose, Professor, Bada Business, explains how to avoid legal conflicts with the vendor.

Key Outcomes:

• Make a vendor contract to binds him with duties and obligations
• Mention all the important clauses in the vendor contract
• Adopt contract management to reduce the financial risk and improve quality performance

In this video, Ms. Pallavi Nagpal Jairath, Professor, Bada Business, summarises the course "Vendor Management."

Key Outcomes:

• Convey your expectations clearly to the vendor in the beginning
• Do not negotiate too much with the vendor
• Make long term healthy relationship with the vendor
• Identify the vendor risks periodically and assess their impact

In this video, Mr. Navendu Shukla, Professor Bada Business, introduces the course “Marketing Insights and Consumer Behaviour”.

Key Outcomes:

• Use marketing insights to understand your customers, industry, and competitors
• Take the help of marketing insights to increase the sales of your products or services  

In this video, Ms. Aditi Randev, Professor Bada Business, explains the concept of marketing insights.

Key Outcomes:

• Use insights and inferences to decide the target niche for your startup
• Analyse insights data to differentiate the products or services you offer    

In this video, Ms. Aditi Randev, Professor Bada Business, explains how to apply marketing insights to products and services.

Key Outcomes:

• Place luxury products far from the model in the print ad and  essential products close to the model on the ad
• Use three persuasion words related to your brand to let consumers relate and buy the product   

In this video, Ms. Aditi Randev, Professor Bada Business, explains the rules applicable in marketing insights.

Key Outcomes:

• Use colours in your ad image and visuals as per the message you want to convey to your customers 
• Create ads that trigger the emotions of customers and increase sales   

In this video, Ms. Aditi Randev, Professor Bada Business, explains how to increase sales through e-commerce websites.

Key Outcomes:

• Implement the research insights in your product or brand to increase the sales
• Use easy to understand units to represent the product quantity     

In this video, Mr. Sarthak Ahuja, Professor Bada Business, explains the price displaying techniques to increase sales.

Key Outcomes:

• Focus on intelligent bundling of your products to increase sales 
• Use a pre-order strategy to know the demand for your product 

In this video, Mr. Sarthak Ahuja, Professor Bada Business, explains the pricing strategies to boost sales.

Key Outcomes:

• Mention the cost of your product or service to gain the trust of customers  
• Use the concept of the free sample to give a quality product and service experience to your customers    

In this video, Mr. Sarthak Ahuja, Professor Bada Business, explains how to use human psychology insights to improve marketing.

Key Outcomes:

• Use  human psychology insights in your business to increase the reach of your products
• Implement psychology insights to attract customers and increase sales

In this video, Mr. Sarthak Ahuja, Professor Bada Business, summarises the course “Marketing Insights and Consumer Behaviour.”

Key Outcomes:

• Study the marketing insights to make changes in your products/services accordingly
• Use marketing insights to increase sales and reach of your business