In this video Bada Business Prof. Sanjay Kathuria and Bada Business Prof. Vishal Thakkar introduce the course on working capital for business.

After you complete this video, you will achieve the following valuable outcomes:

1. What is working capital management?
2. How does working capital management impact business?
3. How to manage daily payments in a business?

In this video Bada Business Prof. Sanjay Kathuria and Bada Business Prof. Vishal Thakkar share important information on the following:

1. What is working capital?
2. What is the importance of working capital for your business?
3. What is the equation of working capital for your business?
4. What are the components of working capital for your business?

In this video Bada Business Prof. Sanjay Kathuria shares the solution to a major burning business problem. This is a problem that most business owners face in the day to day running of business operations.

The burning problem is : How can a business owner ensure that the business will always have consistent cash flow?

You will achieve the following outcomes after watching this video:

1. How to manage cash flow in your business?
2. Why is money circulation important and how to increase rotation of cash to be profitable?
3. What are the general leakages that happen while managing cash flow and how to plug them?
4. How to forecast expenses and cash flow
5. A key strategy to reduce business expenses

In this video Bada Business Prof. Sanjay Kathuria and Bada Business Prof. Vishal Thakkar share important information on the following:

1. How to manage working capital in a seasonal business such that you can increase profit maximisation in your business?
2. How to manage credit in off-season such that it does not impact your business negatively?

In this video Bada Business Prof. Sanjay Kathuria and Bada Business Prof. Vishal Thakkar share important information on the following:

1. What risk is a business owner taking?
2. What is the cost of that risk?
3. How to assess this risk by reading your balance sheet?
4. What impact does the risk have on your business?

In this video Bada Business Prof. Sanjay Kathuria and Bada Business Prof. Vishal Thakkar share important information on the following:

1. How to ensure that your business does not go bankrupt?
2. How to ensure that your assets fund your liabilities with proper asset liability management?

In this video, Bada Business Prof. Sanjay Kathuria is addressing a key burning problem that impacts several businesses.

After you watch the video, you will achieve the following outcomes for your business:

1. Increase profitability by managing inventory
2. More cash in the business by managing inventory
3. Understanding of the critical ratios that impact your business
4. Strategies to maximise inventory turnover ratio

In this video, Bada Business Prof. Sanjay Kathuria is addressing a key burning problem that impacts several businesses.

After you watch the video, you will achieve the following outcomes for your business:

1. 4 key strategies of managing inventory
2. 10 key steps to manage inventory
3. strategies to increase the inventory turnover ratio for your business

In this video Bada Business Prof. Sanjay Kathuria shares critical information about how businesses harm themselves because of poorly designed credit policies.

The key points discussed by Prof. Kathuria are:

1. How not to run your business on credit?
2. How to set proper credit policies?
3. What is the real cost of credit for a business?
4. The 5 C's to save the business from accoutns receivable turnover?
5. What is credit control and how to implement it in your business?

In this video Bada Business Prof. Sanjay Kathuria shares the solution to a critical burning problem that most small and medium businesses face. This is of managing supplier relationships.

Prof. Kathuria says that if a business manages its supplier relationships well and creates solid reputation in the market, then its suppliers become its financiers. The business is able to gain more working capital at no cost.

In this video Bada Business Professor Sanjay Kathuria addresses a critical burning problem that impacts most businesses. This is the problem of cash management.

After you complete the video, the outcomes that you will achieve are:

1. Knowledge of critical ratios for cash management
2. 4 key principles of cash management
3. The 7 steps if your business is in a cash crunch

In this video Bada Business Prof. Sanjay Kathuria has summarised all learnings of the course on working capital:

1. What is working capital?
2. What are the various components of working capital?
3. How to manage the asset and liability side of our balance sheet?
4. How to plan inventory and manage relationships with suppliers and creditors?
5. How large companies manage their ratios?
6. What is the difference between a large company and a mid-size company?
7. How large companies manage their working capital?

In this video, Mr. Paritosh Sharma, Bada Business Professor, introduces the course "How to Sell?"

Key Outcomes:

• Learn ‘closing techniques’ to become a sales champion
• Get accustomed to and understand key sales words, terms and techniques
• Implement the sales strategies discussed in this course to boost your sales and make your business big

In this video, Dr. Vivek Bindra, the Founder and CEO of Bada Business Pvt. Ltd., shares some of the most powerful sales strategies that can help you in boosting your sales.

Key Outcomes:

• Implement sales strategies in your business
• Recruit those people who can communicate with customer effectively

In this video, Dr. Vivek Bindra, the Founder and CEO of Bada Business Pvt. Ltd., shares 10 more sales strategies that can help you in boosting your sales.

Key Outcomes:

• Implement various sales strategies in your business
• Research about your customers before reaching them
• Ensure to follow up your customer
• Renew old relationships with your customers

In this video, Dr. Vivek Bindra, the Founder and CEO of Bada Business Pvt. Ltd., shares some of the digital strategies that will help in making your business big.

Key Outcomes:

• Implement digital strategies in your business
• Shift your offline mode of physical business into online mode

In this video, Dr. Vivek Bindra, the Founder and CEO of Bada Business Pvt. Ltd., explains how you can increase your digital sales.

Key Outcomes:

• Make sure to track your online competition
• Implement social media strategies to build your online reputation

In this video, Dr. Vivek Bindra, the Founder and CEO of Bada Business Pvt. Ltd., shares 6 powerful sales closing techniques.

Key Outcomes:

• Implement these 6 closing sales techniques in your business
• Build trust with your customer by being honest with them

In this video, Dr. Vivek Bindra, the Founder and CEO of Bada Business Pvt. Ltd., shares 14 powerful sales closing techniques.

Key Outcomes:

• Implement 14 sales closing approaches in your business
• Try to understand your customer before applying any sales closing approach

In this video, Dr. Vivek Bindra, the Founder and CEO of Bada Business Pvt. Ltd., shares different discount strategies and schemes that will help you to increase your sales.

Key Outcomes:

• Implement the discount strategies as per your products or business
• Use discounts or schemes to acquire new customers, clear out the old inventory, and boost your sales
• Give coupons to your customers on a purchase for saving your cost

In this video, Dr. Vivek Bindra, the Founder and CEO of Bada Business Pvt. Ltd., shares marketing strategies to grow your business.

Key Outcomes:

• Use marketing strategies to boost your business
• Increase your Brand Advocacy Ratio to get more customers
• Work with agencies or your team to make PR strategies and get noticed
• Identify and tie up with an influencer to promote your product and bring more customers
• Know your customer well by researching about them and understanding their needs

In this video, Dr. Vivek Bindra, the Founder and CEO of Bada Business Pvt. Ltd., shares marketing communication strategies to increase your sales.

Key Outcomes:

• Focus on the content of the advertisements to attract customers
• Use storytelling to sell your product to increase the recall value of your  brand
• Give an attractive headline to your presentation
• Provide impactful content in your presentation to keep customers connected

In this video, Dr. Vivek Bindra, the Founder and CEO of Bada Business Pvt. Ltd., explains how technology will help you to boost your sales and grow your business.

Key Outcomes:

• Save time, efforts, and money using technology
• Make your work and management easy using technology
• Select the right technology for your business to grow it 30-40% more

In this video, Dr. Vivek Bindra, the Founder and CEO of Bada Business Pvt. Ltd., explains the different customer service strategies that will help you to make your customer happy and loyal.

Key Outcomes:

• Solve customer problems efficiently
• Implement customer service strategies to make your customers happy and satisfied

In this video, Dr. Vivek Bindra, the Founder and CEO of Bada Business Pvt. Ltd., explains the different organisational strategies to grow your business.

Key Outcomes:

• Implement organisational strategies to grow your business multi-folds
• Connect with industry associations and networks to drive benefits from them

In this video, Dr. Vivek Bindra, the Founder and CEO of Bada Business Pvt. Ltd., explains the different organisational strategies to grow your sales and improve the performance of your employees.

Key Outcomes:

• Use organisational strategies to increase sales of your company
• Make proper use of organisational strategy to measure employee performance
• Make the right incentive plans to increase sales and motivate employees

In this video, Mr. Vikas Singha, Bada Business Professor, explains the basics of selling that will help you to increase your sales.

Key Outcomes:

• Use knowledge about competition and marketplace to create value addition in your product
• Make efforts to kill the objections of customers before it arises.
• Use knowledge about product and company to perfectly deal with your customers

In this video, Mr. Gagan Oberoi, Bada Business Professor, explains how to use Call Centres for scalability of your business.

Key Outcomes:

• Learn how call centres can scale up your business
• Ability to set up a call centre with the right infrastructure and technology
• Learn how technology like CRM helps in call centres

In this video, Mr. Gagan Oberoi, Bada Business Professor, explains how to generate qualified sales leads.

Key Outcomes:

• Use customer’s real-time information to reach qualified customers
• Make use of lead platforms to convert marketing qualified leads into sales qualified leads
• Develop probing questions for website to reach qualified customers

In this video, Mr. Gagan Oberoi, Bada Business Professor, explains how to generate quality leads to have a direct impact on business.

Key Outcomes:

• Use quality and qualified leads to scale your business
• Use lead scoring tool to nurture and develop quality leads
• Use marketing automation to automatically connect generated leads

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains how lead generation campaigns should be designed to increase sales.

Key Outcomes:

• Make a lead generation campaign to increase sales
• Use good messages to attract customers
• Use lead nurture plan to turn a potential customer into an actual customer

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains how to design effective lead generation campaign tools.

Key Outcomes:

• Segregate the different kinds of customers
• Use the right tools for lead generation campaigns to grow your business
• Learn how social media tools can be used to market your products based on people’s interest
• Make an inbound marketing campaign by using all the 6 points explained in the Bada Business campaign

In this video, Mr. Vikas Singha, Bada Business Professor, explains how to make your sales 10X through consultative selling approach.

Key Outcomes:

• Use consultative selling approach to sell products to find right prospects
• Design questions for customers using SPIN model
• Make problem-based questions to know the problems of the customers

In this video, Mr. Vikas Singha, Bada Business Professor, explains how to prospect & qualify your prospect leads.

Key Outcomes:

• Make the most of your prospects by understanding how to approach them
• Streamline your processes of prospecting and sales

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains the different skills and tactics to win sales negotiations.

Key Outcomes:

• Learn negotiation skills while talking to your customers
• Strategise and use certain tactics to finalise deals
• Learn the importance of negotiations and the skills needed to be in a win-win situation

In this video, Mr. Paritosh Sharma, Bada Business Professor, summarises the course “How to Sell?”

Key Outcomes:

• Implement one strategy every month to grow your business
• Think big and grow your business by 100X

In this video, Mrs. Samriti Grover, Professor, Bada Business, explains about customer delight.

Key Outcomes:

• Define a customer-first culture & practice it
• Be responsible towards your customer

In this video, Mrs. Samriti Grover, Professor, Bada Business, explains how to become a customer-centric company. 

Key Outcomes:

• Follow a customer-centric approach in your company
• Ensure that you continuously contact your customers

In this video, Mrs. Varuna Raghav, Professor, Bada Business explains about customer service parts.

Key Outcomes:

• Stay connected with churned customers
• Make customers exit happily 

In this video, Mrs. Pramila Dixit, Professor, Bada Business, explains about the role of attentive listening in customer service.

Key Outcomes:

• Provide a better solution to the customer
• Listen attentively instead of speaking

In this video, Mrs. Pramila Dixt, Professor, Bada Business explains about empathy in customer service.

Key Outcomes:

• Be empathetic towards your customer
• Provide the best possible solution to your customer

In this video, Mrs. Samriti Grover, Professor, Bada Business, explains about dealing with difficult customers.

Key Outcomes:

• Determine the source of the customer’s problem
• Solve the issue fast and avoid repeating the problem

In this video, Mr. Deepak Kashyap, Professor, Bada Business, explains about Omni-channel for your business.

Key Outcomes:

• Implement the right customer-centric omnichannel for your business
• Follow three steps of analyse, design, and automate in your omnichannel

In this video, Mrs. Varuna Raghav, Professor, Bada Business, explains about scaling up your customer service.

Key Outcomes

• Align your team with customer service goals
• Provide a personal touch in your customer service

In this video, RJ Jassi, Professor, Bada Business, explains about building rapport with customers.

Key Outcomes:

• Increase your customer rapport by treating them as you want to be treated
• Use attentive listening strategy to understand customer

 In this video, Mrs. Varuna Rahav, explains about customer service centre.

Key Outcomes:

• Make an extremely well customer service centre for your business
• Use customer service to provide the best experience to customers among all the competitors

In this video, Mr. Paritosh Sharma, professor, Bada Business explains about customer persona.                

Key Outcomes:

• Build a culture of customer service in your business
• Implement CRM to provide world-class customer service
• Use 5 factors to create a customer persona

In this video, RJ Jassi, Professor, Bada Business, explains about DNA of complaints.

Key Outcomes:

• Make strategies to address customers complaints in a better way
• Use the HEARD approach to deal with customer complaints easily

In this video, Mrs. Pramila Dixit, Professor, Bada Business explains the importance of feedback from the customer.

Key Outcomes:

• Learn the different instruments through which feedback is obtained
• Use negative feedback to improve products and services
• Respond to customer feedback with a personalised approach
• Learn how feedback actually leads to customer acquisition and retention

In this video, Mrs. Samriti Grover, Professor, Bada Business, explains about customer service for solopreneurs.

Key Outcomes:

• Make a presentable and unique style so that your clients remember you as a solopreneur
• Master the implementation of good customer service for client retention and client trust

In this video, Mr. Deepak Kashyap, Professor, Bada Business, explains about refreshing button in business.

Key Outcomes:

• Refresh your strategies before the expiry date so that it is threat proof
• Choose the right strategy for the right market
• Make your business strategy futuristic and keep making changes with time as changes are inevitable 

In this video, Mrs. Samriti Grover, Professor, Bada Business, explains about language engineering.

Key Outcomes:

• Master good communication and language, as it is very invigorating to hear
• Train your employees in how to communicate appropriately to your customers
• Use language that puts your customers at ease and makes them comfortable
• Don’t communicate very informally to customers

In this video, Mrs. Samriti Grover, Professor, Bada Business, explains about knowing your customer.     

Key Outcomes:

• Collect basic data about to know your customers
• Take advantage of data collection

In this video, Mrs. Samriti Grover, Professor, Bada Business, explains about customer service on social media.

Key Outcomes:

• Solve customer’s problems on social media for a better experience
• Understand the benefits and challenges of customer service on social media

In this video, Mrs. Samriti Grover, Professor, Bada Business, explains how to make your communication effective.

Key Outcomes:

• Train yourself and your team for effective communication
• Use these strategies to avoid barriers in your communication
• Understand and learn these points to give your customers a better experience

In this video, Mr. Paritosh Sharma, Professor, Bada Business, explains about customer service.

Key Outcomes:

• Create a Facebook Group and add your customers to it to form a community for answering their queries, take suggestions, etc.
• Make your customer service better to increase your business revenue

In this video, Mrs. Samriti Grover, Professor, Bada Business, explains about customer service.

Key Outcomes:

• Make use of the right people, training, and technology to focus on a good customer experience
• Set good customer experience examples to motivate and retain employees
• Use customer satisfaction strategies for providing better customer services and increasing publicity

In this video, Mrs. Samriti Grover, professor, Bada Business, explains the summary of the customer service course.

Key Outcomes:

• Make use of customer satisfaction elements to provide a better customer experience
• Implement technological tools to automate and provide better customer service
• Use customer handling strategies to increase the revenue of your business

In this video, Mrs. Varuna Raghav, Professor, Bada Business, explains about cost center and revenue center.

Key Outcomes:

• Understand the difference between the cost center and revenue center
• Try to convert every opportunity into revenue generation without irritating customers

In this video, RJ Jassi, Professor, Bada Business, explains about DNA of complaints.

Key Outcomes:

• Handle the customer complaints properly to avoid damage to the company
• Identify the different types of customer complaints you are facing

In this video, Mrs. Varuna Raghav, Professor, Bada Business, explains about the automation of sales and marketing function.

Key Outcomes:

• Use sales and automation tools for sales conversion
• Implement sales and marketing automation tools to ensure sales and marketing function works as an error-free machine
• Implement the marketing automation tools to send the right message to the right customers

In this video, Mrs. Varuna Raghav, Professor, Bada Business, explains about customer service tools.

Key Outcomes:

• Know why your business needs customer service tools
• Learn about phone software and automation to manage customer queries and complaints
• Understand how customer service tools track customer behaviour and trends
• Improve customer experience

In this video, Mrs. Pramila Dixit, Professor, Bada Business, explains about the future of customer care.

Key Outcomes:

• Understand the future of customer service for a better customer experience
• Implement the learnings in your business for your business growth

In this video, Ms. Samriti Grover, Bada Business Professor, introduces the course “Team Management.”

Key Outcomes:

• Focus on one goal and one direction for teamwork
• Apply tools & techniques for team motivation
• Ensure effective communication for better team management
• Do team management to achieve the business goals

In this video, Mr. Tariq Khan, Bada Business Professor, explains the 5 stages of team development.

Key Outcomes:

• Focus on the team development stages to improve their performance
• Guide the team members at the initial stage to clarify their roles
• Focus on improvement factors at the closure of the project

In this video, Mr. Tariq Khan, Bada Business Professor, explains the different types of teams and how to manage them.

Key Outcomes:

• Define the team structure of your company
• Decide the types of teams you want in your company

In this video, Mr. Rajneesh Singh, Bada Business Professor, explains how to develop a collaborative culture in the organisation.

Key Outcomes:

• Empower your employees to collaborate and reward teamwork
• Adopt cross-functional collaboration to develop an innovative culture
• Create team charter to outline team purpose
• Ensure effective communication among different teams

In this video, Ms. Samriti Grover, Bada Business Professor, explains the different steps of project management.

Key Outcomes:

• Use the right tools and techniques of project management to achieve success
• Prepare the project report for the success of the project
• Track the projects to know the methods implemented are right or not

In this video, Ms. Samriti Grover, Bada Business Professor, explains how to use the Bell curve method for measuring the team’s performance.

Key Outcomes:

• Use the Bell curve method to transform average performers into top performers
• Train your manager on Bell curve method to avoid any discrimination

In this video, Mr. Sunil Chopra, Bada Business Professor, explains how to identify & acknowledge your team's potential.

Key Outcomes:

• Use 9- Box gird model to recognise & acknowledge the key people of your team
• Give time-bound projects to people with low potential and medium performance 
• Set bigger goals for your star performers
• Mentor the people with low performance and high potential

In this video, Mr. Sunil Chopra, Bada Business Professor, explains the excellence in execution.

Key Outcomes:

• Use the right tools and techniques of project management to achieve success
• Use scoreboard to know your team direction and condition
• Take benefit of feedback from various sources to know What Could Be Improved (WCBI)

In this video, Mr. Rajneesh Singh, Bada Business Professor, explains the importance of the Employee Development Programme (EDP) and its implementation.

Key Outcomes:

• Implement Employee Development Programme (EDP) for the growth of employees and organisation
• Identify the objectives of the employee training programme
• Make sure employees implement learning acquired from training
• Conduct functional training to tackle performance issues

In this video, Mr. Sunil Chopra, Bada Business Professor, explains the DILO and its benefits.

Key Outcomes:

• Identify your value-adding activities by DILO
• Follow DILO to increase  your business by 37X
• Set DILO of employees along with their KPIs and KRAs
• Avoid non-value added activities during core business hours

In this video, Ms. Samriti Grover, Bada Business Professor, explains the change management.

Key Outcomes:

• Make your employees understand the benefits of change for them and the organisation
• Motivate the employees for change by telling them the positive outcomes of the change Make employees realise what they may lose in case of no change

In this video, Ms. Samriti Grover, Bada Business Professor, explains the different types of tools to design a high-performance team.

Key Outcomes:

• Use the Team Charter tool to define a team's role, scope, and objectives
• Use the Gantt Chart to track the project timeline
• Use Roles and Responsibility Matrix to define the roles and responsibilities of every team member

In this video, Mr. Parul Tolani, Bada Business Professor, explains how to motivate your team members.

Key Outcomes:

• Know your employees by their names, profile, and family
• Create stretch goals for your team members
• Praise your team members in public & coach in private
• Don’t micromanage your team members

In this video, Ms. Samriti Grover, Bada Business Professor, explains the different team-building activities.

Key Outcomes:

• Use team-building activities to keep employees motivated  
• Focus on team building activities to build confidence and commitment among team members
• Use team-building activities to identify the skills of employees

In this video, Mr. Rajneesh Singh, Bada Business Professor, explains the different types of conflicts and conflict-resolving approaches.

Key Outcomes:

• Identify the reasons for a conflict
• Recognise the team members who can create conflicts
• Master the techniques to resolve conflicts among team members

In this video, Mr. Parul Tolani, Bada Business Professor, explains the different ways of effective team communication.

Key Outcomes:

• Use the directive approach for communicating with your team
• Give clear, concise, and coherent messages to the team

In this video, Mr. Parul Tolani, Bada Business Professor, explains how to manage remote teams.

Key Outcomes:

• Set ground rules for effective communication with remote teams
• Conduct virtual team building activities to motivate remote teams
• Build a bond among team members to increase their productivity

In this video, Ms. Samriti Grover, Bada Business Professor, explains the role of a team leader and different types of leadership style.

Key Outcomes:

• Provide the right direction to your team members and define their tasks
• Do effective delegation to focus on more important work
• Develop potential leaders through training and coaching
• Set a collaboration culture in your team

In this video, Ms. Samriti Grover, Bada Business Professor, summarises the course “Team management.”

Key Outcomes:

• Focus on collaboration through team management
• Do a monthly assessment of team satisfaction & performance
• Develop an open feedback culture in your organisation
• Select people who have skills and experience

In this video, Ms. Samriti Grover, Bada Business Professor, introduces the course “Retail Management.”

Key Outcomes:

• Focus on customer and not on the sale
• Learn retail management to provide better customer experience

In this video, Ms. Samriti Grover, Bada Business Professor, explains the various types of retailers and classification of retail businesses.

Key Outcomes:

• Identify which type of retailer you are or want to become
• Know about various types of retailers its pros and cons before starting your retail business
• Understand the demand of the customers

In this video, Dr. Vivek Bindra, Founder and CEO of Bada Business, explains how to select the right location for your retail store.

Key Outcomes:

• Choose the right location for your retail store to grow your business 
• Take into considersation the occupancy cost, traffic, competition, etc. while selecting the location of your store
• Use Google My Business to show your business presence online

In this video, Dr. Vivek Bindra, Founder and CEO of Bada Business, explains how to choose the right pricing strategy for your business.

Key Outcomes:

• Understand and apply the pricing strategy as per your business requirement
• Using the right strategy will help in the growth of your business

In this video, Dr. Vivek Bindra, Founder and CEO of Bada Business, shares the strategies to manage your store and increase sale.

Key Outcomes:

• Invest in the layout and design of your store to increase sales
• Build strong store visual
• Provide in-store convenience
• Apply Cat-Man strategy 
• Build illusion of scarcity among customers 
• Eliminate the wait time 

In this video, Dr. Vivek Bindra, the Founder and the CEO of Bada Business Pvt. Ltd., shares intensive distribution and multi-channel retail strategy.

Key Outcomes:

• Identify customer needs and improve your distribution network
• Make your communication strategy more customer-centric
• Use distraction to grab your customers attention

In this video, Dr. Vivek Bindra, Founder and CEO of Bada Business, explains how to increase the customer experience.

Key Outcomes:

• Attract gen Z with fun and entertainment
• Analyse with data to engage with emotions
• Run  customer referral programme to increase the revenue
• Provide interest free EMI options to capture a non-consumer

In this video, Dr. Vivek Bindra, Founder and CEO of Bada Business, explains the importance of managing finance in retail business.

Key Outcomes:

• Restructure your debts to pay small instalments and conduct smooth business operations  
• Stock high inventory turnover products despite lower margins
• Do financial planning to save your business from cash flow mismatch

In this video, Dr. Vivek Bindra, Founder and CEO of Bada Business, explains the stock and data management.

Key Outcomes:

• Use omnichannel to connect with the customers everywhere
• Use chatbots to reduce manpower cost
• Computerise your business to save money and time
• Use technology to forecast recovery of debt

In this video, Dr. Vivek Bindra, Founder and CEO of Bada Business, explains the important promotion and marketing strategies.

Key Outcomes:

• Use the cross-promotion strategy to sell products through non-competing brands
• Provide samples to customers to use and then buy the large quantity product
• Use free trial strategy to create psychological emotion in the customers' mind

In this video, Dr. Vivek Bindra, Founder and CEO of Bada Business, explains how to market your brand.

Key Outcomes:

• Do continuous research to grow your business
• Use local ad campaign for your branding
• Connect with the customer with your brand’s story
• Use low-cost marketing ideas to convert non-consumers into consumers

In this video, Ms. Samriti Grover, Bada Business Professor, explains how to be different and unique in the market to stay ahead of your competitors.

Key Outcomes:

• Be unique in the market to differentiate from your competitors
• Use augmented reality if you have money to invest and have a big retail
• Create your image and identity in the mind of customers
• Identify the specialty of your business and tell the same to your customers

In this video, Mr. Yogendra Malik, Bada Business Professor, explains the policies of companies in the retail business.

Key Outcomes:

• Set standard guidelines for PIP and track your employees’ performance closely
• Strictly follow and pass out the benefits of the Maternity act 1961 to female employees
• Never let down the company’s reputation due to any kind of discrimination

In this video, Mr. Yogendra Malik, Bada Business Professor, explains how to grow your family owned retail business.

Key Outcomes:

• Clearly define the roles and responsibilities of every family member in written
• Take advice of external experts for your business matters
• Choose your family members for business on the basis of their skills and qualifications
• Select you next successor and training him timely

In this video, Mr. Yogendra Malik, Bada Business Professor, explains the legal issues in retail business.

Key Outcomes:

• Be aware of basic laws while opening a company
• Consult a corporate lawyer about the latest laws and regulations
• Register your company in MCA to get the benefit of government schemes
• Acquire GST number for retail business
• Get FSSAI license for food-related business

In this video, Mr. Suren Saini, Professor Bada Business, explains how to implement technology in retail business.

Key Outcomes:

• Use technology to grow your retail business
• Take your retail business online to reach maximum customers
• Use an online marketplace if you do not want to create an e-commerce website or use an online app        

In this video, Mr. Suren Saini, Professor Bada Business, explains how to implement technology in retail business.

Key Outcomes:

• Use technology in your retail business in pre-, during & post-sales 
• Provide contactless payments to your customers at tour retail outlets
• To stay protected from theft, you can use technology both inside and outside showrooms 
• Use display panels to promote new products or offers at your showroom

In this video, Mr. Suren Saini, Professor Bada Business, shares some of the innovative retail trends.

Key Outcomes:

• Creating a better buying experience for customer with the help of latest technology
•  Focus on reducing the shipping and delivery time of your product
• Try to catch the latest trends in retail such as contactless shopping

In this video, Mr. Lalit Agarwal, the Chairman of V-Mart Retail Limited, explains how to manage your retail store. 

Key Outcomes:

• Use ERP to monitor and control business data 
• Identify business opportunities
• Trust people to expand business 
• Build control mechanism 
• Monitor your employees 

In this video, Mr. Lalit Agarwal, Chairman, V-Mart Retail Ltd., explains how to optimise cost in retail business.

Key Outcomes:

• Manage your vendors effectively to grow your business
• Choose the most powerful media for promotion and negotiate as well

In this video, Mr. Yogendra Malik, Bada Business Professor, explains about price differentiation.

Key Outcomes:

• Sell quality products at the right price
• Use word of mouth marketing
• Connect with customers emotionally
• Improve customer experience 

In this video, Ms. Samriti Grover, Bada Business Professor, summarises the course “Retail Management.”

Key Outcomes:

• Use technology to improve customer service
• Keep an eye on the expenditure and over expense
• Follow a standardised process for inventory management