In this video, Prof. Mr. Paritosh Sharma, Vice President, Bada Business Pvt. Ltd., announces the launch of a new Problem Solving Course “Marketing Me Bina Kharcha Kiye Kaise Ayega Apke Business me J-Curve.”

This course focuses on solving one of the biggest burning problems of most of the entrepreneurs. The burning problem is: How to attract more customers at low cost?

Bada Business Professors Mr. Ishan Manchanda and Mr. Paritosh Sharma will help you to solve this burning problem of your business.

Prof. Paritosh Sharma, Bada Business Pvt. Ltd., in this video, addresses some of the fundamental problems of entrepreneurs related to lead generation.

He shares a few powerful tips to generate lead without increasing marketing costs, bringing J-curve growth in the business.

Key Outcomes

• Go through the world’s top websites
• Figure out the features of top websites that you like
• Discuss your requirements with web designer
• Set a fixed date of website launch
• Inform the customers about the benefits of website

In this video, Prof. Paritosh Sharma, Bada Business Pvt. Ltd. shares a few techniques to increase your sales by understanding the changing behaviour of customers.

Key Outcomes

• Write down the mission of your company
• Implement consumer intelligence to know your customers better
• Enlist the ways to make consumers your loyal fans
• Understand consumer signals and bring new solutions accordingly

In this video, Mr. Paritosh Sharma, Bada Business Pvt. Ltd. addresses the problems of small and big entrepreneurs pertaining to tackling the changing buying pattern of customers to increase the sales.

Key Outcomes

• Create a website of your company to gain consumer’s attention
• Use Google Trends to spot location-wise demand for your product
• Give problem-solving information to customers in minimum time

In this video, Mr. Ishan Manchanda addresses some of the major problems faced by entrepreneurs associated with marketing and customer acquisition as mentioned below:

• High cost of customer acquisition
• High cost of marketing & ad campaigns
• Low conversion rate of marketing campaigns
• Difficulty in tacking success of marketing campaigns

Key learnings:

• implement an inbound marketing strategy in your business
• Use social media, blog, email, video, or a podcast for marketing
• Create creative content that can appeal to the audience
• Use an appropriate call to action in your marketing campaign
• Build a brand reputation on social media platforms like Facebook, Instagram, and LinkedIn etc.
• Hire an internal or external marketing manager or consultant

Many entrepreneurs, unaware of their perfect customer end up investing a lot of time and money on those, who are not their perfect customers, affecting their sales and profitability adversely.              

To address this problem, in this video, Prof. Paritosh Sharma, Bada Business, shares a few easy tips to identify your perfect customer that will, if targeted, increase your leads and sales, besides saving marketing expenses.

Key Outcomes:

• Create brand awareness of your product through an effective ad campaign
• Build a database of your potential leads or prospects
• Identify your perfect and most relevant customers from database 
• Invest time and money only on your relevant customers
• Follow up the MQL & SQL with a focused pitch
• Build leads from the recycled database & nurture them via marketing and sales

Addressing one of the fundamental burning problems of entrepreneurs, especially small and medium, in this video, Bada Business Prof. Ishan Manchanda talks about the subject - “Is your website beneficial for your business?”

Following are the major questions that loom around the entrepreneur’s head, answered in this video:

• Which location has the highest demand for your product?
• Which product should be focused to increase your sales?
• Which geography & demography should be targeted to expand business?

In this video, Mr. Manchanda share tips to “understand the customer better, and grow your business through a robust website.”

Key Outcomes:

• Set up Google Analytics on your website
• Take inferences from data to identify customer behaviour
• Analyse the data acquired from google analytics carefully
• Make the strategy to cater to the customers’ need
• Bring required changes in your business to fill the gaps

This video aims at addressing another key burning problem of entrepreneurs -“how to increase online visibility of your business?” and helps them expand their business without spending a single penny on marketing.

The questions addressed in this video are:

• How to improve your website’s ranking on Google search?
• How to make your website appear on top in a product related search?
• What is SEO, and how to use it grow your business?

Being an entrepreneur, if you have been facing any of these problems in your business, then you no longer need to worry about it, as Prof. Ishan Manchanda, Bada Business Pvt. Ltd. has come up with perfect solutions to all these questions.

Key Outcomes:

• Search 5 less competitive keywords relevant to your business
• Publish new and catchy content on your website daily
• Make at least 5 backlinks on different sources daily for 6 months
• Enhance the user experience of website by ensuring SSL security 
• Ensure smooth internal movement of website pages
• Minimise processing time of website below 12 seconds

In this video, Prof. Ishan Manchanda, Bada Business Pvt. Ltd. addresses following burning problems encounter by the entrepreneurs:

• Are your customers not aware of your brand?
• Are your customers moving to your competitors?
• Are your customers not becoming your promoters?

Prof. Manchanda gives important tips to convert your customers into your promoters by using the power of storytelling approach.

Key Outcomes

• Inculcate storytelling approach in your marketing strategy 
• Create a compelling and exciting story of your brand
• Outline a challenge and its resolution in your story
• Publish your story on blog, YouTube and podcast 
• Engage your employees with this appealing story

In this video, Prof. Paritosh Sharma, Bada Business addresses the burning problem of entrepreneurs “how to generate demand for your business”. 

Here Prof. Sharma shares a few powerful strategies that can increase demand for your business exponentially without any marketing expense.  

Key Outcomes

• Build an offline and online community of your customers
• Make your customers your “loyal advocate”
• Providing problem-solving product to your customers
• Spread word of mouth about benefits of your product
• Build a Facebook group  to connect with your customers
• Start your online through online e-commerce platforms like Shopify.com
• Partner with a big brand to get its rub-off effect to increase reach
• Use an effective social media channel to increase your reach
• Let the customers share their views on your product

In this video, Bada Business Prof. Paritosh Sharma has addressed an interesting and important burning problem of most of the businesses. The key question that he has answered is: how to make your content viral and increase your sales.

Prof. Sharma shares a framework that will make your business viral without spending any money.

Key Outcomes

• Make your content viral by solving the burning problems of your customers
• Try to engage with your customers on social media platforms
• Give practical examples, frameworks and stories in your content

In this video, Bada Business Prof. Ishaan Manchanda has addressed an important burning problem of most of the businesses. The key question that he has answered is: how to reach your customers.

Prof. Manchanda shares four secret formulas to increase customer base and visibility of your business.

Key Outcomes

• Increase the visibility of your brand without investing extra money
• Make your business account on all the social media platforms like Facebook, Instagram, LinkedIn, etc.
• Increase the engagement with your customers through social media

In this video, Bada Business Prof. Ishan Manchanda has addressed an important burning problem of your business. The key question he has answered is: how to increase your conversion rate.

Key Outcomes

• Make a landing page of your website to convert interested customers into paying customers
• Give catchy headline and pictures to your landing page to attract more customers
• Add call to action buttons in your landing page
• Start email marketing to give personalized attention to your customers and convert them

In this video, Bada Business Prof. Ishan Manchanda has addressed an important burning problem of your business. The key question he has answered is: how to make a loyal community of customers.

Key Outcomes

• Take your business decisions while keeping your customers in mind
• Identify your customers and understand their burning problems
• Organize events, offline or online for community building
• Engage with your community through social media

In this video, Bada Business Prof. Ishan Manchanda has addressed an important burning problem of your business. The key question he has answered is: how big industry events help you in business.

Key Outcomes 

• Hire a PR agency or consultant
• Identify the upcoming events of your city that are relevant to your business
• Share live updates of events on blogs or social media platforms
• Associate with the events in a manner that your business and the event both get benefitted

In this video, Bada Business Prof. Paritosh Sharma has addressed one of the important burning problems of your business. The key question he has answered is: how you can make your top prospects your customers without spending extra money.

Key Outcomes

• Host an online summit to bring your prospects on your brand platform
• Conduct a small webinar first before hosting an online summit
• Take the feedback on the webinar and plan your online summit

In this video, Bada Business Prof. Ishaan Manchanda has addressed one of the important burning problems of your business. He has discussed different ways to increase the marketing ROI.

Key Outcomes

• Use different tools for increasing your marketing ROI
• Use the free version of the tools to understand the tool
• Take the paid version of tool only when it is giving you the desired results

In this video, Bada Business Prof. Ishaan Manchanda has addressed one of the important burning problems of your business. The key question he has answered is: how can you convert invisible customers into loyal customers.

Key Outcomes

• Identify your invisible customers
• Run remarketing campaigns on Facebook and Google Adwords to grab the attention of invisible customers

In this video, Bada Business Prof. Paritosh Sharma gives the summary of the course “Marketing Mein Bina Kharcha Kiye Kaise Ayega Apke Business Mein J-Curve?”

Prof. Sharma highlights the following main points discussed in the course.

In this video, Bada Business Prof. Dr. Raj Padhiyar shares the Case Study of his institute, “Digital Gurukul.”

He shares the techniques of digital marketing that help him to grow and expand his business.

Key Outcomes

• Invest in social media marketing
• Grow your presence on digital network through Google advertisements
• Identify some small celebrities or influencers who can endorse your brand

In this video, Dr. Vivek Bindra, CEO and Founder - Bada Business Pvt. Ltd., shares 10 important steps to reduce the cost of customer acquisition (COCA).

These steps will help the businesspersons to reduce the cost of acquiring customers and take their business to the next level.

Key Outcome:

• Bring technological automation in your business through tools like CRM and Chatbots
• Opt to digital marketing tools like Facebook, Instagram and LinkedIn
• Give product and conviction training to the sales team
• Give an excellent customer experience with a world-class problem solving product
• Prepare an excellent service team to retain your customers for a longer period
• Send testimonial videos to your leads or potential customers
• Incentivise and recognise your brand ambassador referrals
• Devote your 80% time to 20% perfect customers who bring you 80% business
• Focus on retargeting the existing customers through content marketing
• Build strategic partnership with channel partners and franchisees
• Implement improvement cycle: Test -Analyse -Change -Retest

In this video, Dr. Vivek Bindra, the Founder & CEO of Bada Business shares 12 powerful low-cost marketing ideas that not only reduce their marketing cost significantly but increase customer footfall remarkably.

Key Outcomes

• Display information in graphical and visual format to make it more engaging.
• Launch attractive promotional contests in which customers can participate.
• Do branding and positioning of your product by creating its scarcity in market.
• Organize free webinars, virtual meetings and seminars to share useful information about your product.
• Search a PR agency to publish about your brand on local newspaper &TV.
• Collaborate with local political leaders, social workers, celebrities, social media influencers to endorse your product

In this video, Mr. Sanjay Kathuria, Bada Business Professor, introduces the course “WhatsApp Marketing.”

Key Outcomes:

• Use WhatsApp marketing to operate your business easily
• Learn the benefits and importance of WhatsApp marketing
• Learn the usage of WhatsApp Business for nurturing your leads effectively

In this video, Mr. Sanjeev Jain, Bada Business Professor, explains the need, goals, and objectives of WhatsApp Marketing.

Key Outcomes:

• Use WhatsApp marketing as it is a simple and cost-effective method in comparison to other marketing methods
• Generate leads from existing customer base through WhatsApp marketing

In this video, Mr. Sanjeev Jain, Bada Business Professor, explains the features of WhatsApp Business.

Key Outcomes:

• WhatsApp Business can be used to have an easy, organised, and productive communication with your consumers.
• Send images, audio clips, and video clips of your products to prospective customers
• Always create your business profile in WhatsApp Business carefully as it is the complete information about your business

In this video, Mr. Sanjeev Jain, Bada Business Professor, explains the features of WhatsApp Business.

Key Outcomes:

• Use quick replies to set predefined messages to be used to answer common questions
• Sort and arrange chats with your customers using the “Labels feature” 
• Generate a short link to your WhatsApp Business account and directly send this link over to your customers
• Link your Facebook Page with your WhatsApp Business account

In this video, Mr. Sanjeev Jain, Bada Business Professor, explains the basic concepts of WhatsApp Marketing.

Key Outcomes:

• Design different messages for different stages of the sales funnel to convert leads into sales
• Stay in touch with your existing clients to maintain long-term relationships

In this video, Mr. Sanjeev Jain, Bada Business Professor, explains how to do marketing automation through WhatsApp.

Key Outcomes:

• Use the sales funnel for marketing automation through WhatsApp
• Send different types of messages to customers at different stages of the sales funnel to convert more customers and get more and repeated sales

In this video, Mr. Sanjeev Jain, Bada Business Professor, shares some of the marketing automation apps.

Key Outcomes:

• Use WhatsApp Newsletters to connect with your existing customers
• Use WhatsApp Lead Nurturing App for handling fresh inquiries
• Send a personalised message to connect with individual customer
• Send festival greetings to make your customer feel special

In this video, Mr. Sanjeev Jain, Bada Business Professor, explains how to set-up the WhatsApp automation.

Key Outcomes:

• Use the API Gateway Server to send bulk messages
• Set-up your WhatsApp automation using three components, which are a computer, API Gateway server, and a mobile phone with an Internet connection and WhatsApp

In this video, Mr. Sanjeev Jain, Bada Business Professor, explains how to send templates through WhatsApp Gateway.

Key Outcomes:

• Authorise and test the Google sheet
• Use the Gmail account from which you have created the copy of Google sheet
• Test the templates by sending them automatically through WhatsApp Gateway

In this video, Mr. Sanjeev Jain, Bada Business Professor, explains how to schedule messages through Google Sheets.

Key Outcomes:

• Check the settings of your Gateway
• Schedule the messages through Google sheets

In this video, Mr. Sanjeev Jain, Bada Business Professor, explains how to schedule WhatsApp messages through Google Sheets.

Key Outcomes:

• Schedule the messages using WhatsApp Newsletter
• Send WhatsApp messages manually and automatically

In this video, Mr. Sanjeev Jain, Bada Business Professor, explains how to schedule dynamic WhatsApp messages through Google Sheets.

Key Outcomes:

• Send dynamic WhatsApp messages manually using WhatsApp Newsletter
• Use WhatsApp Newsletter to generate leads for your business

In this video, Mr. Sanjeev Jain, Bada Business Professor, explains WhatsApp Lead Nurturing.

Key Outcomes:

• Use WhatsApp Lead Nurturing Sheet to nurture the hot leads
• Use WhatsApp Lead Nurturing Sheet to send personalised messages
• Do automatic lead nurturing of waste leads using the WhatsApp Lead Nurturing application

In this video, Mr. Sanjeev Jain, Bada Business Professor, explains how to use the WhatsApp Lead Nurturing sheet.

Key Outcomes:

• Fill the contact details of customers in the WhatsApp Lead Nurturing Sheet to schedule and send the messages automatically
• Share the Google form link with the salesperson to enable automatic update of the customer details in the WhatsApp Lead Nurturing Sheet  

In this video, Mr. Sanjeev Jain, Bada Business Professor, shares the WhatsApp Automation Guidelines.

Key Outcomes:

• Use an old number for the smooth working of WhatsApp Automation
• Use WhatsApp as a tool for lead generation and conversion
• Create an unsubscribe link so as not to get the WhatsApp number blocked by the customers
• Give an introduction to customers if using contact numbers from a purchased list

In this video, Mr. Paritosh Sharma, Bada Business Professor, introduces the course “Digital Marketing – Part 1.”

Key Outcomes:

• Learn digital marketing to grow your business
• Learn how to create free blogs and YouTube thumbnails for your business
• Understand how to generate B2B leads from LinkedIn using digital marketing

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains how to achieve business goals through digital marketing.

Key Outcomes:

• Use digital marketing to increase your brand awareness
• Improve your customer retention rate using digital marketing
• Convert your leads into sales with the help of digital marketing

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains the difference between digital marketing & traditional marketing.

Key Outcomes:

• Understand the difference between traditional and digital marketing
• Invest in digital marketing to reach a focused audience and get real-time analytics

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains the difference between digital marketing & traditional marketing.

Key Outcomes:

• Use digital marketing for real-time result tracking
• Refine your strategies real-time with the help of digital marketing
• Send out content/communications easily through digital marketing

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains the inbound marketing strategies.

Key Outcomes:

• Use inbound marketing as it is less costly
• Create content for solving the burning problems of customers
• Partner with websites or companies to leverage the benefit of their traffic
• Create value-added offers for the success of digital marketing

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains the top strategies for inbound marketing.

Key Outcomes:

• Make effective landing pages to get customers
• Use opt-in forms to collect customer data
• Use a CRM tool and marketing automation to get leads
• Create focused, fresh, and valuable content for your website

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains the top strategies for inbound marketing.

Key Outcomes:

• Use analytics to find top referring channels
• Provide customer support on digital platforms
• Create social communities
• Collect customer feedback to understand signals

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains how to share great story to reach your target audience.

Key Outcomes:

• Gain customers’ trust by narrating your story
• Use digital channels to publish the stories of your customer
• Follow the checklist while sharing your story
• Showcase the relation between brand & customer through customer & brand-driven story

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains how to create a blog.

Key Outcomes:

• Buy the domain name & hosting package to create your blog
• Use WordPress to create blogs for free of cost
• Book domain name for at least 3-5 years

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains how to use canva.com to create graphics.

Key Outcomes:

• Create graphics for social media platforms using canva.com
• Use unsplash.com to get free images
• Use canva.com to create presentations and company logos

In this video, Mr. Paritosh Sharma, Bada Business Professor, shares some of the professional video editing tools.

Key Outcomes:

• Edit or create videos using canva.com and the Inshot app
• Use pexels.com to get free HD videos to use in these two video editing tools

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains how to create a perfect video.

Key Outcomes:

• Solve the burning problems of customers in your video
• Use stories & examples to engage the mind of customers visually
• Use data to support the rational mind of customers
• Don’t repeat the content in your videos

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains how to get social proof for your business.

Key Outcomes:

• Highlight the user reviews on your social media channel
• Collaborate with local celebrities to get social proof
• Start polls on social media platforms
• Build valuable brand or collaborate with someone to provide certification

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains blogging, micro-blogging, and its benefits.

Key Outcomes:

• Write blogs to appear at the top position in the Google search results
• Create a personal brand by writing your blog
• Write blogs in a way of storytelling
• Provide a call to action at the end of the blog

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains how to create a Facebook page for your business.

Key Outcomes:

• Create a Facebook page for your business
• List products or services on the Facebook page
• Mark availability of stock while you list the products
• Write product description to grab customers’ attention

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains how to create a LinkedIn profile & business page.

Key Outcomes:

• Make a professional network using your LinkedIn profile
• Fill in the necessary information for better credibility
• Ask for recommendations from your network to establish trust

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains how to create a YouTube channel.

Key Outcomes:

• Create your YouTube channel with a unique name
• Use hashtags in the description for better reachability
• Upload a trailer to attract users

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains how to create a Twitter profile.

Key Outcomes:

• Use hashtags for your description/bio and future tweets
• Mention your location in your profile
• Choose an impactful cover image

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains how to use Workplace from Facebook as a private social network.

Key Outcomes:

• Make your private social network through Workplace from Facebook
• Interact with your customers by creating private spam-free groups on Workplace from Facebook

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains the SEO and its benefits.

Key Outcomes:

• Do SEO to bring your website at the top position in the Google search results
• Use relevant keywords for your website content
• Create backlinks of your website to get good ranking in the Google search results

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains the execution of on-page SEO.

Key Outcomes:

• Use the keyword planner tool to search keywords for your blog  
• Focus keywords in the first two lines of the blog
• Focus keywords in the blog title
• Follow the checklist while creating content

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains how to execute the off-page SEO.

Key Outcomes:

• Create backlinks to improve the trust factor authority of your website
• Create backlinks in the form of PPT, PDF, and SEO
• Make a  list of websites for Search Engine Optimization
• Use unpaid backlinks for a newly started business

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains how to make a social media calendar.

Key Outcomes:

• Use a social media calendar to increase your reachability
• Use a social media calendar to eliminate social media stress
• Keep consistency in social media calendar to have more conversions through social media
• Use a social media calendar to make efficient and collaborative teamwork

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains how Jabong.com used TweetDeck and Facebook page to provide services to customers through social media.

Key Outcomes:

• Use TweetDeck as a tool to make customers happy through quick response
• Use TweetDeck to reply tweet of any person across the world
• Use Facebook as a tool to provide service to your customers on social media
• Reply to all the comments in the Facebook Inbox to develop a personal relationship with your followers

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains how to generate B2B leads from LinkedIn.

Key Outcomes:

• Create an event for your customers to increase your reach
• Use LinkedIn chat to indulge people in your chat and increase your network
• Use creative for your event to make it look interesting

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains how to reach customers using Twitter.

Key Outcomes:

• Follow your customers or their brands on Twitter to stay updated about them
• Track trending hashtags to never miss a potential customer
• Use Twitter chat to advertise your products

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains how to increase followers on LinkedIn.

Key Outcomes:

• Increase your followers and network on LinkedIn through status posts
• Write blogs to increase the number of followers on LinkedIn
• Use hashtags to follow the content and people relevant to your interest area
• Use videos in posts as these are most searched and viewed

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains how to make a career in social media.

Key Outcomes:

• Understand content to build a successful social media career
• Spend at least four years in social media  agency to serve customers
• Understand social media analytics
• Build campaign designing capabilities

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains how to create a social media marketing team.

Key Outcomes:

• Create a social media marketing team for your organisation
• Regularly track KPIs of all the team members

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains how to start a social media agency.

Key Outcomes:

• Build a community of learners through your social media school
• Create a website of your social media agency
• Focus on creating world-class video content and effective training

In this video, Mr. Paritosh Sharma, Bada Business Professor, shares the journey and success stories  of famous blogs.

Key Outcomes:

• Write good blogs to earn money
• Use content sponsorships to earn money through blogging
• Focus on the opportunity of blogging in vernacular language
• Use principles of blogging to become a successful blogger

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains how to earn money through social media platforms.

Key Outcomes:

• Use your YouTube channel and Facebook page to earn money from ads
• Make quality content to drive engagement on your social media platform
• Add hooks for maximum engagement on YouTube channel or Facebook page
• Earn regular income by becoming a social media influencer

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains the Google Analytics tool and its benefits.

Key Outcomes:

• Use Google Analytics tools to optimise your website/app/YouTube channels
• Optimise your campaign, content, and website using Google Analytics
• Implement Google Analytics data for better user experience

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains how to integrate Google Analytics with website.

Key Outcomes:

• Set up your Google Analytics Account to track your website data/performance
• Use Property ID if your website is made on WordPress for easy access
• Add Google Tag Assistant extension to know if your account is connected or not

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains how to create goals in Google Analytics.

Key Outcomes:

• Set goals in Google Analytics Account as per your needs
• Set Pages/screens per session goal to check engagement on your website
• Set Destination goal to check conversions on your website

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains how to understand the reports/data provided by Google Analytics.

Key Outcomes:

• Access Google Analytics demo account to understand its features
• Use Google Analytics reports to identify the gaps in your website and improve it

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains how to improve the strategy of Facebook through analytics.

Key Outcomes:

• Optimise your Facebook Page using the data from Facebook Insights
• Know the best time to post on Facebook page using Facebook Insights
• Know your followers by their age, gender, and location

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains how to improve the strategy of Twitter and LinkedIn through analytics.

Key Outcomes:

• Use LinkedIn/Twitter analytics to know your audience
• Apply LinkedIn/Twitter analytics to increase engagement and improve the content 

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains how to win customers’ interest.

Key Outcomes:

• Identify the interest of customers
• Make a checklist to know worthy interest of customers
• Create a content calendar
• Provide content to engage customers’ interest

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains the strategies used by the top 3 social media campaigns.

Key Outcomes:

• Think an interesting campaign for organic social media
• Use social media campaigns to develop your brand
• Make a campaign for a social cause
• Never sell products in your campaign

In this video, Mr. Paritosh Sharma, Bada Business Professor, summarises the course ‘Digital Marketing-Part 1.’

Key Outcomes:

• Use inbound digital marketing to increase walk-in customers
• Write powerful engaging stories to attract customer’s interest
• Start writing blogs using WordPress
• Use apps to edit videos for social media platforms

In this video, Ms. Samriti Grover, Bada Business Professor, introduces the course, ‘Online Reputation Management.’  

Key Outcomes:

• Use Online Reputation Management to boost sales and manage brand image
• Focus on Online Reputation Management for positive reviews and ratings
• Implement Online Reputation Management to build trust and credibility
• Focus on Online Reputation Management Strategies to generate sales and leads

In this video, Ms. Devna Maheshwari, Bada Business Professor, explains how to build and maintain a 5-star online reputation.

Key Outcomes:

• Use the right social media platforms for your customers
• Provide first-class customer experience on earned, owned, and paid media
• Diagnose, repair, recover and monitor your online reputation

In this video, Mr. Hrishikesh Roy, Bada Business Professor, explains how to monitor customer reviews on online platforms.

Key Outcomes:

• List your business in Google My Business
• Monitor all reviews by customers on review platforms
• Address the negative reviews
• Use Google Alerts to get real-time notifications about your brand

In this video, Mr. Hrishikesh Roy, Bada Business Professor, explains how to get your website at the top of Google search results.

Key Outcomes:

• Do SEO to bring your website in the first page of the Google search results
• Do keyword research to reduce competition
• Monitor ranking of your website in Google search results

In this video, Mr. Vikas Rajput, Bada Business Professor, explains how online reputation management (ORM) drive revenue.

Key Outcomes:

• Work on online reputation management (ORM) to increase revenue
• Make sure that customers get positive information about your business
• Respond to negative reviews positively

In this video, Ms. Devna Maheshwari, Bada Business Professor, explains how to include ORM in your content, promotion, and branding.

Key Outcomes:

• Be consistent in your marketing
• Create content as per your brand goals
• Use Google search and social media to engage with customers
• Use paid options to quickly reach your target audience

In this video, Ms. Samriti Grover, Bada Business Professor, explains the blunders brand/businesses do in Online Reputation Management.  

Key Outcomes:

• Build a positive online reputation of your business to increase earnings
• Plan your positive online presence to have a positive impact on your business
• Handle irritated customers on online platforms calmly to reduce negative reviews
• Improve your negative digital presence by finding the root cause of the problems

In this video, Ms. Samriti Grover, Bada Business Professor, explains how to build online communities.

Key Outcomes:

• Build an online community with a long-term vision
• Use an online community to connect with your target audience
• Make use of the online community to increase your brand recall
• Partners with small influencers to take advantage of their followers

In this video, Mr. Hrishikesh Roy, Bada Business Professor, explains the negative review management.

Key Outcomes:

• Identify the negative reviews of your brand
• Give immediate response to a negative review to stop it from reaching the other people
• Use the pushdown method to handle the negative reviews

In this video, Mr. Hrishikesh Roy, Bada Business Professor, explains how to push down the negative reviews from Google SERP.

Key Outcomes:

• Implement on-page optimization to push down negative reviews
• Ranking your content is the key to replace the negative reviews  
• Keep 3 factors in mind while writing the content – Keyword density, Keyword proximity, and Keyword placement

In this video, Mr. Hrishikesh Roy, Bada Business Professor, explains social media’s role in managing online reputation management.

Key Outcomes:

• Understand the importance of social media for ORM
• Follow essential steps to improve your social media reputation
• Use automation and tools for instant responses on social media

In this video, Ms. Devna Maheshwari, Bada Business Professor, explains how to how to handle the negative reviews.

Key Outcomes:

• Respond to negative reviews quickly
• Apologise sincerely and express empathy in your approach to handling negative reviews
• Address the issue through private communication and take appropriate action
• Ask reviewers to remove their negative feedback, once the problem is resolved

In this video, Ms. Samriti Grover, Bada Business Professor, explains how to take advantage of positive reviews.

Key Outcomes:

• Create a positive feedback loop with the help of your existing customers
• Display your reviews everywhere to create credibility
• Make sure to incentivise customers to leave reviews
• Provide easily accessible links to leave reviews

In this video, Mr. Vikas Rajput, Bada Business Professor, explains the measurement metrics for the ORM.

Key Outcomes:

• Focus on positive feedback to increase your reputation on Google
• Make your content relevant to get higher ranking on Google
• Increase your reach to increase your reputation
• Keep a track of customers’ sentiments for your products & services

In this video, Mr. Vikas Rajput, Bada Business Professor, shares the do’s & don’ts of ORM on e-commerce platforms.

Key Outcomes:

• Ask customers for feedback on e-commerce platforms
• Sell high-quality products to maintain the relationship with customers
• Don’t contact the buyer directly for a negative review
• Do not opt for paid reviews

In this video, Mr. Vikas Rajput, Bada Business Professor, explains how to deal with risks & attacks on your online reputation.

Key Outcomes:

• Build an online brand reputation management team
• Never use a fake positive review to build your brand image
• Develop an ORM with the sales & marketing team

In this video, Ms. Devna Maheshwari, Bada Business Professor, shares the successful and failed case studies of ORM.

Key Outcomes:

• Resolve issues with your customers to avoid negative reviews
• Show personal touch with the customers for ORM success
• Engage timely with the customer to resolve the issues
• Learn from negative reviews & bad experience

In this video, Ms. Samriti Grover, Bada Business Professor, summarises the course “Online Reputation Management.”

Key Outcomes:

• Do regular customer engagement for branding
• Invest time & money in building ORM
• Pay special attention to the brand recall value
• Optimise your online content

In this video, Ms. Samriti Grover, Bada Business Professor, introduces the course “Digital Marketing Part-2.”

Key Outcomes:

• Use organic marketing to attract customers naturally without any investment
• Use paid marketing to get instant and measurable results on multiple social media channels

In this video, Ms. Devna Maheshwari, Bada Business Professor, explains performance marketing and its benefits.

Key Outcomes:

• Do paid marketing campaigns for quick results
• Use all the digital platforms to connect with your audience
• Keep improving campaigns

In this video, Ms. Devna Maheshwari, Bada Business Professor, explains the 5 steps of the marketing plan.

Key Outcomes:

• Monitor your marketing campaigns to know their success/failure
• Do content planning to provide the right content at the right time
• Identify the mediums used by your target customers
• Identify your target audiences for marketing

In this video, Ms. Devna Maheshwari, Bada Business Professor, explains how to use Google platforms and tools for business benefits.

Key Outcomes:

• Create your business account on Google
• Set Google Analytics for in-depth analysis of your website

In this video, Ms. Devna Maheshwari, Bada Business Professor, explains the Google tools that help to test the business performance.

Key Outcomes:

• Analyse the speed of your website using the Google’s Page Speed Insights
• Optimise the speed of the web page with the help of information provided by Google Page Speed Insights
• Use the Google Tag Manager to manage and test the tags and tracking codes

In this video, Ms. Devna Maheshwari, Bada Business Professor, explains how Google works.

Key Outcomes:

• Understand the Google listings to decide the position of your paid campaign
• Select the shopping ads for your e-commerce store
• Keep your ad message relevant to the targeted keywords
• Make sure that the landing page has relevant content

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains how to use Google AdWords for search and display marketing.

Key Outcomes:

• Make attractive ads to improve your quality score on Google
• Make effective use of  Google AdWords in search & display marketing

In this video, Ms. Devna Maheshwari, Bada Business Professor, explains how to create a search campaign on Google AdWords.

Key Outcomes:

• Use Google AdWords to create a search campaign
• Use Keyword Planner tool to decide default bid
• Use search campaigns to get more sales, leads, or website traffic
• Focus on a search campaign for relevant targeting

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains how to create a display campaign using Google AdWords platform.

Key Outcomes:

• Create display campaign using Google Adwords
• Use display campaigns to show your ads to the target audience

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains how to get reports and optimise the social media lead generation paid ads.

Key Outcomes:

• Do A/B testing and check who has given the better results of social platform campaigns
• Use targeting optimisation according to your campaigns

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains how to use e-mail marketing in business.

Key Outcomes:

• Use email marketing to engage with your customers
• Use sendinblue.com to create an email campaign
• Use a unique and personalised subject line in emails
• Provide website and social media links in the emails

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains how to generate leads through social media.

Key Outcomes:

• Use paid ad lead generation to get user details on Facebook, Instagram, and LinkedIn
• Use simple language while creating ad descriptions
• Upload the image in ad copy which represents the concept of the ad description
• Make sure the video ad is uploaded on YouTube before uploading it on Google Ads

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains pixel and remarketing advertisements.

Key Outcomes:

• Use pixels to track conversions
• Use remarketing advertisement to increase revenue
• Focus on the pixel to retarget users and have more conversions

In this video, Ms. Devna Maheshwari, Bada Business Professor, explains how to use mobile marketing in your business.

Key Outcomes:

• Create a mobile compatible website and mobile-friendly landing pages
• Create easily readable content for mobile apps
• Use push notifications to engage customers on your app
• Use a mobile ad network to reach your target audience

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains growth hacking in detail.

Key Outcomes:

• Improve the marketing efforts by using the growth hacking methods
• Reduce cost by implementing growth hacking for different functions of management
• Increase productivity by using growth hacking in business operations
• Use Google Analytics data to identify gaps and make improvements

In this video, Ms. Devna Maheshwari, Bada Business Professor, explains e-commerce marketing.

Key Outcomes:

• Create your e-commerce platform
• Do marketing of your e-commerce platform
• Use influencer marketing to convert followers of influencers into your customers
• Capture customer data and use it to increase your reach

In this video, Mr. Hrishikesh Roy, Bada Business Professor, explains the concepts and tools of affiliate marketing.

Key Outcomes:

• Earn commission by becoming an affiliate marketer
• Do affiliate marketing as  it is easy to sell products without purchasing and storing it
• Create a website to drive traffic for affiliate marketing
• Use Google ads to target the audience to generate sales in any type of affiliate marketing

In this video, Mr. Hrishikesh Roy, Bada Business Professor, explains how to run a successful affiliate marketing campaign.

Key Outcomes:

• Use plugins to get more conversions in affiliate marketing
• Use SendGrid email blasting software to send a single email to a large group of recipients
• Choose affiliate marketing products that matches with your niche
• Choose high margin product for affiliate marketing

In this video, Ms. Devna Maheshwari, Bada Business Professor, explains how Google pays for website traffic through AdSense.

Key Outcomes:

• Check the eligibility of your website for Google AdSense
• Maintain the quality of your website to get quick approval for Google AdSense
• Install Google Publisher Toolbar extension in Chrome browser
• Promote website regularly to generate more revenue through AdSense

In this video, Mr. Ishan Manchanda, Bada Business Professor, explains how to get reports and optimise your search and display ads.

Key Outcomes:

• Use the highly relevant keyword in your ad to improve the quality score
• Use the 3 optimisation techniques for your search or display advertisements

In this video, Ms. Samriti Grover, Bada Business Professor, summarises the course “Digital Marketing Part-2.”

Key Outcomes:

• Do good planning for a successful online marketing campaign
• Use growth hacking strategies to reach the audience through new channels
• Use Google Ad campaign as it never fails
• Use social media properly for lead generation

In this video, Ms. Samriti Grover, Bada Business Professor, introduce the course “Email marketing.”

Key Outcomes:

• Use email marketing to reach a global audience
• Use social media forms to create an email list

In this video, Ms. Samriti Grover, Bada Business Professor, explain the different types of marketing emails.

Key Outcomes:

• Use different types of email marketing for your customer's benefits  
• Decide the email category as per the need of your customer
• Design the emails to achieve the campaign objectives and attract customers  

In this video, Ms. Samriti Grover, Bada Business Professor, explain how to start email marketing and its execution.

Key Outcomes:

• Set your goals before starting an email campaign
• Pick the right email marketing tool
• Test your emails before sending   

In this video, Mr. Niloy Jain, Bada Business Professor, explains the different ways to create a targeted email list.

Key Outcomes:

• Create an email list of your relevant subscribers using opt-in forms and Facebook Ads
• Use an attractive call to action in opt-in forms
• Do not buy an email list
• Remove inactive subscribers

In this video, Mr. Niloy Jain, Bada Business Professor, explains the different types and uses of lead magnet.

Key Outcomes:

• Design lead magnets for your business
• Use different types of lead magnets to create a relevant email list
• Use lead magnets to increase your reachability to people who are not your customers

In this video, Mr. Niloy Jain, Bada Business Professor, explains how to segment your mailing list on the basis of customers.

Key Outcomes:

• Segment your email list on the basis of your subscribers
• Increase conversion and email open rate through email segmentation
• Do segmentation on the basis of subscribers' demography, location, and buying behaviour

In this video, Mr. Niloy Jain, Bada Business Professor, explains how to increase the open rate for the email.

Key Outcomes:

• Keep your email content catchy and smart
• Share product benefits rather than its features in your emails
• Use the "Unsubscribe" button to avoid being spammed
• Keep your emails responsive and compatible with all devices like mobile phones, laptops, etc.
• Use animated content in your emails

In this video, Mr. Niloy Jain, Bada Business Professor, explains how to design creative emails using Canva.

Key Outcomes:

• Use Canva tool to design creative emails
• Use images given in Canva tool to create attractive emails
• Use a readable and clear font style to create an email in Canva

In this video, Mr. Niloy Jain, Bada Business Professor, explains how to do automate emails through Mailchimp.

Key Outcomes:

• Use drip-feed automation to engage your subscribers
• Use freemium email service providers if you have less than 500 subscribers
• Import contact data in Mailchimp through CSV files or signup forms

In this video, Mr. Niloy Jain, Bada Business Professor, explains how to design automated e-mail campaigns.

Key Outcomes:

• Create automated e-mail to welcome new subscribers immediately
• Use automated e-mail to follow up with the customers who showed interest in your products
• Use the free version of Mailchimp to create an automated e-mail free of cost
• Upgrade the Mailchimp account to send multiple e-mails using multiple triggers

In this video, Ms. Samriti Grover, Bada Business Professor, explain A/B testing and its role in email marketing strategy.

Key Outcomes:

• Use A/B testing to get a better outcome from the email marketing strategy 
• Check response from the variations used in A/B testing
• Use personal and formal names in emails to make them personalised   

In this video, Mr. Niloy Jain, Bada Business Professor, explains email analytics for optimisation of email campaigns.

Key Outcomes:

• Use email analytics to understand and improve your email campaign
• Avoid spam words to improve email deliverability
• Monitor email marketing metrics to optimise your campaign

In this video, Ms. Samriti Grover, Bada Business Professor, summarises the course “Email  Marketing.”

Key Outcomes:

• Use email marketing strategies and tips to make your business future-oriented
• Send personalised  emails to generate interest of customers
• Categorise the customers in the email list to send relevant emails to target customers 

In this video, Ms. Pragati Bajpai, Bada Business Professor, introduces the course “Instagram Marketing.”

Key Outcomes:

• Use Instagram marketing to increase your reach to customers
• Use Instagram marketing to influence the buyer’s  decision-making, thereby getting more business  

In this video, Ms. Ajita Saxena, Bada Business Professor, explains the importance of Instagram Marketing.

Key Outcomes:

• Promote your products through Instagram marketing
• Use Instagram as a feedback tool to get an idea about the launch of new products
• Click images of your products and share them on Instagram to promote

In this video, Ms. Ajita Saxena, Bada Business Professor, explains how to set up and optimise Instagram business account.

Key Outcomes:

• Use your email to sign up for Instagram
• Use Instagram Insights to know about your followers
• Use stories and relevant keywords to get more followers
• Do not switch your Instagram business account to private
• Encourage followers to keep their notifications on

In this video, Ms. Ajita Saxena, Bada Business Professor, explains the importance of multiple Instagram accounts.

Key Outcomes:

• Create different accounts in regional languages to connect with users around the nation
• Follow target customers on Instagram to gain new customers

In this video, Ms. Ajita Saxena, Bada Business Professor, explains how to do competitor analysis on Instagram.

Key Outcomes:

• Identify your primary and secondary competitors through Instagram
• Create a checklist to know the promotion strategy followed by the competitors
• Use the Instagram account to analyse the promotion strategy of your competitors  

In this video, Mr. Gaurav Wasan, Bada Business Professor, explains how to find and engage Instagram audiences.

Key Outcomes:

• Use Instagram analytics to know your audience
• Stalk your followers periodically
• Check the content your competitors are posting
• Use Instagram polls to increase engagement

In this video, Mr. Gaurav Wasan, Bada Business Professor, explains the content strategy for Instagram marketing.

Key Outcomes:

• Specify your style on Instagram  through emojis, hashtags, and photos
• Focus your branding in your industry and subject
• Plan different content themes to connect with followers
• Choose the colours that can build a recognisable brand identity

In this video, Mr. Gaurav Wasan, Bada Business Professor, explains the different types of Instagram posts.

Key Outcomes:

• Use Instagram posts to do digital marketing for free
• Ask your employees to repost the posts of the business
• Focus on entertaining and inspiring content to generate interest of users

In this video, Mr. Gaurav Wasan, Bada Business Professor, explains how to take perfect pictures to upload on Instagram.

Key Outcomes:

• Use your smartphone to take perfect photos
• Follow the rule of thirds while shooting
• Focus on a single subject while clicking photos
• Look for interesting perspectives
• Make final tweaks with Instagram's editing tools

In this video, Mr. Sidhant Sidana, Bada Business Professor, explains the hack of Instagram algorithm.

Key Outcomes:

• Use storytelling to make real and relatable captions
• Focus on storytelling to create brand awareness
• Increase post engagement by adding dialogue  and avoiding monologue
• Convey emotional value in your posts so that it can be easily recalled by the users

In this video, Mr. Gaurav Wasan, Bada Business Professor, explains influencer marketing.

Key Outcomes:

• Do influencer marketing to promote your product on Instagram 
• Gain the trust of users in your product/brand using influencers credibility
• Use photograph shoutout to encourage users to buy the product

In this video, Mr. Sidhant Sidana, Bada Business Professor, explains how to generate leads on Instagram.

Key Outcomes:

• Build an online community on Instagram
• Introduce a discovery product to provide a free experience to your customers
• Increase brand awareness among your customers
• Use Instagram highlights to increase followers
• Collaborate with influencers to get more reach

In this video, Mr. Sidhant Sidana, Bada Business Professor, explains how to use Instagram ads to achieve success for your business.

Key Outcomes:

• Follow the 5 aspects of the script structure of Instagram ad to make your video perform better
• Use Facebook parameters to create a strategy for targeting customers on Instagram
• Use frontend ads for profile visit, website visit, and messages
• Use limited-time offer and social proof to show the scarcity of your product/service

In this video, Mr. Gaurav Wasan, Bada Business Professor, explains how to make Instagram content viral.

Key Outcomes:

• Make content to engage the audience on Instagram
• Analyse competitors’ Instagram content to know the content liked by the target audience
• Focus on the photo content to increase the chances of content going viral

In this video, Mr. Sidhant Sidana, Bada Business Professor, explains how to use the tools and features of Instagram to grow your business.

Key Outcomes:

• Post educational or emotional content on IGTV
• Increase your brand value and importance to get Instagram verified badge
• Use Bitly to customise website link
• Use Reels to engage your customers
• Use Flick to search hashtags

In this video, Mr. Sidhant Sidana, Bada Business Professor, explains how to use zero budget marketing for your e-commerce store.

Key Outcomes:

• Enable Instagram automation message reply to make your store available 24x7 on Instagram
• Create buyer’s journey through stories and highlights
• Use product/service images to give a feel to the customer

In this video, Mr. Sidhant Sidana, Bada Business Professor, explains how to use the Instagram analytics metrics.

Key Outcomes:

• Use Instagram analytics metrics to know the business growth on Instagram
• Create quality content that drives saveability and shareability
• Use polls and Q&As in stories to make them engaging

In this video, Ms. Pragati Bajpai, Bada Business Professor, summarises the course “Instagram Marketing.”

Key Outcomes:

• Use Instagram metrics to track the effectiveness of your Instagram marketing
• Focus on short-form video content
• Focus on authenticity and transparency on Instagram  

In this video, Mr. Avijit Arya, Bada Business Professor, explains how to increase the business equation of your webinar.

Key Outcomes:

• Know the outcome of your webinar
• Use Facebook/Google/YouTube ads to invite the audience for your webinar
• Ask your audience to book a call to do the business
• Monitor webinar success parameters

In this video, Mr. Avijit Arya, Bada Business Professor, explains how to position your webinar in the market.

Key Outcomes:

• Mention a checklist in your webinar to attract the audience
• Position your webinar in a question format
• Address the pain point of your target audience in your webinar title

In this video, Mr. Avijit Arya, Bada Business Professor, explains how to use Facebook Ads in your webinar.

Key Outcomes:

• Use Facebook Ads to attract more audience to your webinar
• Use Facebook Pixel to track conversion
• Set up a conversion event
• Use simple language in your ad

In this video, Mr. Avijit Arya, Bada Business Professor, explains how to identify the customer avatar and their pain points.

Key Outcomes:

• Deal with your customer like a friend to know his pain points
• Use Quora and Google trends to search the relevant questions asked by customers

In this video, Mr. Avijit Arya, Bada Business Professor, explains the MVM webinar presentation formula.

Key Outcomes:

• Spend 10-15 minutes on starter for the positioning of the webinar
• Create urgency for viewers and show them testimonials at the end of the webinar

In this video, Mr. Avijit Arya, Bada Business Professor, shares the checklist for conducting the successful webinar.

Key Outcomes:

• Follow this checklist step-by step-to conduct a successful webinar
• Promote your webinar on social media to gain popularity

In this video, Ms. Samriti Grover, Bada Business Professor, introduces the course “How to Conduct Successful Webinars?”

Key Outcomes:

• Conduct webinars to communicate about your brand in different cities & countries
• Invite guests from different industries to gain customers’ trust
• Build strong & long-lasting business relations through webinars
• Teach and sell products simultaneously through webinars

In this video, Mr. Avijit Arya, Bada Business Professor, explains the concept of webinar and its use in business.

Key Outcomes:

• Use webinar to connect several people at a time
• Use webinar to increase reach to the audience
• Conduct webinar to inform the audience about new products and features

In this video, Mr. Avijit Arya, Bada Business Professor, explains how to make an undeniable offer in webinar.

Key Outcomes:

• Make a strong offer to attract customers 
• Provide bonus in offers to encourage the customer to buy products or services during a webinar
• Use offers in webinars to save time for your personal life

In this video, Mr. Avijit Arya, Bada Business Professor, explains how to set up your webinar.

Key Outcomes:

• Use WebinarJam to collect information from the audience  
• Collect customer data through webinar registration to get authentic data
• Send recorded webinar to the audience which is not able to attend the webinar

In this video, Ms. Samriti Grover, Bada Business Professor, summarises the course “How to Conduct Successful Webinars?”

Key Outcomes:

• Use webinar to increase sales and revenue of your business
• Focus on the content quality of the webinar to attract and engage the audience
• Increase reachability of your business to the audience through webinars

In this video, Ms. Samriti Grover, Bada Business Professor, introduces the course “Micro Videos Mastery.”

Key Outcomes:

• Learn to craft micro videos
• Effectively use micro videos to grow your business
• Use compelling and interesting content in micro videos

In this video, Mr. Avijit Arya, Bada Business Professor, explains how to grow business using videos.

Key Outcomes:

• Make videos to grow your business
• Get known through videos
• Generate leads and sales  through videos
• Monetise your videos

In this video, Mr. Avijit Arya, Bada Business Professor, explains the different types of videos.

Key Outcomes:

• Use whiteboard, chart, and drawings to explain the concept in whiteboard video
• Organise contests to create excitement in the audience about your brand

In this video, Mr. Avijit Arya, Bada Business Professor, explains the equipments used for shooting videos.

Key Outcomes:

• Initially, use the mobile phone to shoot videos and then raise your budget for professional cameras
• Use the power of emotions to connect with your target audience
• Outline a goal before shooting the video
• Give your introduction at the beginning and end of your video

In this video, Mr. Avijit Arya, Bada Business Professor, explains the tools used for searching video topics.

Key Outcomes:

• Use Google Trends to prepare the strategy to run ads according to location
• Research social media influencers to know the hot topics of your industry

In this video, Mr. Avijit Arya, Bada Business Professor, explains how to optimise a video to get a good ranking on the internet.

Key Outcomes:

• Use popular keywords that are used by people to search any topic
• Use eye-catchy photos and interesting topics in your thumbnail

In this video, Mr. Avijit Arya, Bada Business Professor, explains how to monetise videos.

Key Outcomes:

• Ask people to subscribe to your videos to earn money
• Sell your products/services through videos
• Increase watch time on your videos
• Become a brand affiliate
• Partner with other platforms

In this video, Mr. Avijit Arya, Bada Business Professor, explains how to generate leads through micro videos.

Key Outcomes:

• Use micro videos to generate leads for your business
• Open and close the video with a hero introduction

In this video, Mr. Avijit Arya, Bada Business Professor, explains how to book qualified appointments through micro videos.

Key Outcomes:

• Create a video pitch about all the relevant questions that can be asked by the customers
• Share your story and experience in the video

In this video, Mr. Avijit Arya, Bada Business Professor, explains how to generate sales through video.

Key Outcomes:

• Implement 4-Step 4-Minute MVM Method to make videos
• Use videos to reach any client around the world
• Use Facebook, Instagram, LinkedIn, or email to send videos
• Use Snov.io to find email address of any client

In this video, Mr. Avijit Arya, Bada Business Professor, explains how to repurpose your micro videos.

Key Outcomes:

• Create multiple social media posts from your video
• Repurpose your video by creating blogs and small clips

In this video, Ms. Pallavi Nagpal, Bada Business Professor, shares the success story of MDH.

Key Outcomes:

• Always follow three key business ethics i.e. honesty, hard work, and customer satisfaction
• Focus on building a brand
• Contribute to society through your business, society will contribute to your business

In this video, Ms. Pallavi Nagpal, Bada Business Professor, shares the bounce back story of Maggi.

Key Outcomes:

• Create a brand trust in customers to sustain tough situations
• Make a powerful brand strategy to achieve the right outcomes
• Focus on your strengths to use them as your best strategy       

In this video, Ms. Pallavi Nagpal, Bada Business Professor, summarises the course “Brand Management.”

Key Outcomes:

• Use branding strategies to build your brand
• Build trust in customers to create a long-lasting impact of your brand
• Use social media platforms to make a brand viral        

In this video, Ms. Samriti Grover, Bada Business Professor, explains the various elements of brand.

Key Outcomes:

• Manage your brand at all the customer touchpoints
• Take care of 3Ps in brand management i.e. product, price and packaging

In this video, Ms. Samriti Grover, Bada Business Professor, explains the brand jingles and their importance.

Key Outcomes:

• Create a brand jingle to register your brand in the customer’s mind and heart
• Use jingles to promote your brand through emotional connect
• Choose brand jingles that suit your brand’s personality

In this video, Mr. Aishverya Jain, Bada Business Professor, explains the brand promise and brand loyalty. 

Key Outcomes:

• Keep delivering your brand promise
• Try to convert your loyal customers into brand believers
• Do what you say by delivering your brand promise
• Make sure that you stay connected with your customers
• Pay attention to social media presence and online and offline user engagement

In this video, Mr. Aishverya Jain, Bada Business Professor, explains how to promote your brand through social media. 

Key Outcomes:

• Make sure the content is relevant to your audience
• Track the performance of your brand through key KPI’s such as likes, comments and share
• Create the content calendar in advance for all your social media channels

In this video, Mr. Aishverya Jain, Bada Business Professor, explains how to measure brand equity. 

Key Outcomes:

• Focus on building positive brand equity
• Maintain transparency with customers to gain their trust 
• Keep doing product or geographic expansion to get new touchpoints to interact with customers   

In this video, Mr. Aishverya Jain, Bada Business Professor, explains the internal and external alignment of brand. 

Key Outcomes:

• Show your brand purpose by doing internal and external alignment of your brand
• Use internal brand alignment strategy to convey the right brand message to  customers
• Maintain consistency in providing brand information to the customer to avoid confusion              

In this video, Mr. Aishverya Jain, Bada Business Professor, explains how to create a strong brand recall value. 

Key Outcomes:

• Develop a strong recall value for your brand
• Make sure your brand strategy remains consistent  
• Boost sales and market share of your brand through brand recall

In this video, Mr. Omi Gupta, Bada Business Professor, explains how to create a brand logo for your business.

Key Outcomes:

• Conduct research while designing your logo to find out what kind of logos are in trend
• Design a logo that depicts your brand values and give some information about your company
• Make sure that your brand logo suits your brand’s personality
• Ensure that your brand logo is simple, unique, and relevant

In this video, Mr. Omi Gupta, Bada Business Professor, explains how to build a brand.

Key Outcomes:

• Connect the business mission, vision, and values with the target audience
• Identify your business type and then apply the brand building strategy accordingly

In this video, Ms. Samriti Grover, Bada Business Professor, explains the personality of brand.

Key Outcomes:

• Remember that a brand’s personality makes the perception of customers and customers purchase a brand that matches their personality
• Set the rules or guidelines for your brand so that your brand personality is unique        

In this video, Ms. Samriti Grover, Bada Business Professor, introduce the course “Brand Management.”

Key Outcomes:

• Build your brand in customers heart and mind
• Fulfil brand promise to create brand loyalty
• Manage brand equity for long-lasting survival in the market        

In this video, Mr. Ankur Warikoo, Bada Business Professor, explains the art of branding.

Key Outcomes:

• Be consistent in your brand appeal whether its brand name, tagline or logo
• Use experiential marketing to provide your customer a great experience with the brand
• Make sure that logo should be simple and clear to tell your brand story

In this video, Ms. Vani Gupta Dandia, Bada Business Professor, explains how to create a sustainable brand.

Key Outcomes:

• Identify your core consumer
• Choose a brand name which is accessible
• Make sure that your brand name should be unique and trademarkable
• Must have a brand proposition
• Have a strong brand personality       

In this video, Mr. Avijit Arya, Bada Business Professor, explains how blogs are important for your business.

Key Outcomes:

• Bring traffic to your website through blogs
• Don’t hesitate to write about your likings and passion
• Get promotion and leads through blogs
• Build a community through blogs

In this video, Mr. Avijit Arya, Bada Business Professor, explains how different businesses get benefit from blogging.

Key Outcomes:

• Give solutions to the customers’ problems through your blogs
• Grow your business through blogs
• Build credibility and gain customer’s trust through blogs

In this video, Mr. Avijit Arya, Bada Business Professor, explains how to start a blog from scratch.

Key Outcomes:

• Choose a hosting platform and service
• Select your blog name and theme
• Make a commitment to blog writing

In this video, Mr. Avijit Arya, Bada Business Professor, explains how to create headlines.

Key Outcomes:

• Create headlines that provide real value to the customers
• Include call-to-action and be specific in your blog
• Always keep your customers in mind while writing headlines
• Write attention grabbing headlines

In this video, Mr. Avijit Arya, Bada Business Professor, explains how to promote your business locally through blogs.

Key Outcomes:

• Find the right audience and write appealing content
• Do paid advertisements to promote your business locally
• Use discounts, customer referral programs, and contest to attract the local customers

In this video, Ms. Samriti Grover, Bada Business Professor, introduces the course “Generating Leads through Blogging.”

Key Outcomes:

• Promote your business through blogs
• Attract customers to your blog by giving valuable information

In this video, Mr. Avijit Arya, Bada Business Professor, explains how to get audiences for your blog.

Key Outcomes:

• Define your target audience
• Add challenges for audience in your blogs
• Invite people for guest blogging

In this video, Mr. Avijit Arya, Bada Business Professor, explains how to use blogs for appointments.

Key Outcomes:

• Always place call-to-action in your blogs may be at start, in middle, end or anywhere else
• Find ways on how to connect with your clients
• Make call-to-action that brings conversions

In this video, Mr. Avijit Arya, Bada Business Professor, explains how to write a blog in less than 30 minutes every day.

Key Outcomes:

• Create a calm environment for writing blog
• Be ready with your blog writing tools
• Always check competitor’s blogs
• Select a captivating title for your blog
• Add relevant images in your blog
• Include a call-to action in your blog
• Don’t push people to read your blog

In this video, Mr. Avijit Arya, Bada Business Professor, explains how to optimise your blog for getting more traffic, leads & sales

Key Outcomes:

• Always optimise your blog to get more traffic and leads
• Write about a topic that people are searching or is in demand
• Maintain a Google sheet or Excel sheet for SEO of your blog
• Assess your blog topics to match it with the market demand and get more traffic on your blog

In this video, Mr. Avijit Arya, Bada Business Professor, explains how to become a successful blogger.

Key Outcomes:

• Convert your passion into business
• Create quality content and maintain consistency
• Market your blogs and build your network
• Monetise your blogs through affiliate marketing, selling digital products, and memberships

In this video, Ms. Sara Khan, Bada Business Professor, explains how to bring blog traction through social media.

Key Outcomes:

• Promote your blog post through social media
• Identify your target reader and use the right hashtags to get more traffic on blogs
• Use all the best practices to get traffic on your blogs

In this video, Ms. Sara Khan, Bada Business Professor, explains how to find the burning questions and hot topics for your blog.

Key Outcomes:

• Find out what your target audience is looking for
• Pay attention to your competitors’ blogs
• Aim to solve your customer’s problems through your blogs

In this video, Ms. Samriti Grover, Bada Business Professor, explains the art of viral marketing.

Key Outcomes:

• Focus on triggering strong emotion through your post or campaigns 
• Always look out for Customer Pain’s point before creating a campaign 
• Try to present your marketing idea in a simple and innovative way

In this video, Ms. Samriti Grover, Bada Business Professor, explains the art of street marketing.

Key Outcomes:

• Any public places can be used to promote brand in creative manner
• Try to use minimum & less vibrant colour for street marketing
• Apply EQ and IQ while promoting your brand
• Generate instant recall effect for the brand with street marketing

In this video, Ms. Samriti Grover, Bada Business Professor, explains the art of undercover marketing or stealth marketing.

Key Outcomes:

• Collaborate with the community and interest group of your brand
• Focus on creating a positive controversy around the product before pre-launch
• Innovatively use free spaces to promote your brand

In this video, Ms. Samriti Grover, Bada Business Professor, explains the art of nano influencer marketing.

Key Outcomes:

• Always prefer nano influencer with the higher engagement rate
• Try to first offer your influencer free product instead of a cash deal
• Make sure to have a definite call to action button

In this video, Ms. Samriti Grover, Bada Business Professor, explains the art of film-based marketing.

Key Outcomes:

• Always prefer small and iconic dialogues for brand promotion
• Make sure to use posters according to the marketing theme and occasion
• Check your brand engagement rate after every film-based marketing

In this video, Ms. Samriti Grover, Bada Business Professor, explains the art of moment marketing.

Key Outcomes:

• Use a popular moment for moment marketing
• Always provide a quick interactive response to your audience on time
• Create a unique and engaging post that increases the recall value of the brand

In this video, Ms. Pallavi Nagpal, Bada Business Professor, introduces the course, “Low Cost Marketing Ideas.” 

Key Outcomes:

• Learn the various types of low cost marketing ideas 
• Learn how to use low cost marketing ideas effectively
• Explore different types of non-traditional marketing channels

In this video, Ms. Pallavi Nagpal, Bada Business Professor, explains the do’s & don’ts of every low -cost marketing technique.   

Key Outcomes:

• Don’t try to be over creative while marketing
• Try to set your marketing campaign according to current events or popular themes

In this video, Ms. Pallavi Nagpal, Bada Business Professor, explains the art of humour marketing.   

Key Outcomes:

• Make sure to connect humour with your brand message
• Try to be as hilarious as possible with your content or Ad
• Focus on using humour in a simple way for marketing

In this video, Ms. Pallavi Nagpal, Bada Business Professor, explains the art of cause marketing.   

Key Outcomes:

• Always give preference to a cause that is important for the local community
• Focus on offering your service than monetary help
• Always remember cause should be bigger than the brand objective

In this video, Ms. Pallavi Nagpal, Bada Business Professor, explains the art of meme marketing.   

Key Outcomes:

• Make your memes simple and relevant
• Try to be as hilarious as possible
• Focus on creating special moments into appealing memes 

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains the art of ambient marketing.

Key Outcomes:

• Always apply out of box ideas into your marketing
• Try to convey your marketing message in a simple and effective way
• Make sure to have a wow factor in your marketing idea

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains the art of engagement marketing.

Key Outcomes:

• Focus on ideas that are innovative and more interactive 
• Check your engagement rate on a constant basis
• Try to put engagement activity in crowded places

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains the art of challenge marketing.

Key Outcomes:

• Keep your challenge campaign simple and real
• Try to make your challenge marketing theme based on a social issue
• Use social media extensively to promote your challenge

In this video, Mr. Paritosh Sharma, Bada Business Professor, explains the art of smartphone marketing.

Key Outcomes:

• Always focus on demographic factors before creating a smartphone campaign
• Choose the marketing technique depending upon the need of the customer and your product
• Try to avoid sending the bulk of messages at one time

In this video, Ms. Samriti Grover, Bada Business Professor, explains the art of smartphone marketing.

Key Outcomes:

• Focus on creating content that binds the audience
• Try to make the content based on a common day-to-day theme
• Routinely get the insight of your customer with the help of data analytics

In this video, Mr. Saurabh Khaspuri, Bada Business Professor, explains how to create lead forms and collect leads on Facebook.

Key Outcomes:

• Create a lead form to generate relevant leads through Facebook
• Download details of leads you have generated from the lead form

In this video, Mr. Saurabh Khaspuri, Bada Business Professor, explains the use of Facebook pixel.

Key Outcomes:

• Use Facebook pixels to drive traffic to your website
• Use the remarketing concept of Facebook to target the customers who visited the website but have not purchased the product

In this video, Mr. Saurabh Khaspuri, Bada Business Professor, explains the Facebook Business Manager.

Key Outcomes:

• Use Facebook Business Manager to promote your business
• Add users, pages, and ads account to your Facebook Business Manager account

In this video, Ms. Samriti Grover, Bada Business Professor, summarises the course ‘Facebook for Business’.

Key Outcomes

• Use the Facebook insight feature to know how your post is performing and create content accordingly
• Post ads and good content on Facebook to increase engagement rate

In this video, Mr. Saurabh Khaspuri, Bada Business Professor, explains how to create Facebook shop.

Key Outcomes:

• Create Facebook shop to sell your products online
• Create a collection of different products on your Facebook shop

In this video, Ms. Samriti Grover, Bada Business Professor, introduces the course ‘Facebook for Business’.

Key Outcomes

• Create a Facebook page for business for the growth of business
• Create urgency to buy your products through your Facebook business page

In this video, Mr. Saurabh Khaspuri, Bada Business Professor, explains about Facebook marketplace.  

Key Outcomes:

• Boost listing to reach more potential buyers
• Create a Facebook marketplace to sell your product online

In this video, Mr. Saurabh Khaspuri, Bada Business Professor, explains about Facebook ad campaign.   

Key Outcomes:

• Activate the “A/B testing” setting of your campaign to compare the performance of two different ad campaigns
• Set ad scheduling to set the duration for your ads

In this video, Mr. Saurabh Khaspuri, Bada Business Professor, explains how to target customers on Facebook.

Key Outcomes:

• Select the audience area wise if you are starting a new business
• Select Rs. 500 as minimum and Rs. 2000 as the maximum budget amount for the Facebook ad

In this video, Mr. Saurabh Khaspuri, Bada Business Professor, explains how to publish your first ad copy.

Key Outcomes:

• Use Facebook ad copies to sell your product
• Write a meaningful and attractive headline for your ad copy

In this video, Mr. Saurabh Khaspuri, Bada Business Professor, explains how to use Facebook for your business.

Key Outcomes:

• Use Facebook to promote your business
• Sell your products by creating a shop on Facebook 
• Create Facebook ads to reach more customers 
• Use Facebook Analytics to track your activities

In this video, Mr. Saurabh Khaspuri, Bada Business Professor, explains the different types of Facebook ads. 

Key Outcomes:

• Use inorganic marketing to widen your customer reach 
• Choose Facebook ads as per your requirement and affordability
• Run traffic ads to get website traffic
• Run engagement ads to increase interaction with your audience 

In this video, Mr. Saurabh Khaspuri, Bada Business Professor, explains how the Facebook algorithm works.

Key Outcomes:

• Understand Facebook algorithm to use Facebook effectively
• Focus on the concepts "affinity, weight, and time decay" to grow your Facebook page
• Upload posts on Facebook consistently

In this video, Mr. Saurabh Khaspuri, Bada Business Professor, explains how to create Facebook page and curate its content.  

Key Outcomes:

• Create your Facebook page for the marketing of your products and services
• Use Canva to create graphics for Facebook posts
• Use content calendar and repository to plan your Facebook posts
• Use hashtags in your content to reach more users 
• Upload Facebook posts regularly

In this video, Ms. Ritika, Bada Business Professor, explains how to create infographics for Twitter posts.

Key Outcomes:

• Use infographics to convey information in a short and simple way
• Reach the people who are not your followers through attractive infographics

In this video, Ms. Ritika, Bada Business Professor, explains how to create Twitter Ads.

Key Outcomes:

• Use Twitter Ads as an effective option for the growth of your business 
• Use Twitter Ads to increase your interaction with people through ads
• Increase engagement rate and Twitter followers through Twitter Ads

In this video, Ms. Ritika Bhateja, Bada Business Professor, explains the Twitter marketing strategies.

Key Outcomes

• Remove things not working for your business from your Twitter account 
• Promote your Tweets on other social networking platforms to stay connected with users

In this video, Ms. Ritika Bhateja, Bada Business Professor, explains the basics of Twitter and how to do branding on Twitter.

Key Outcomes:

• Create your business's Twitter account to reach your potential customers 
• Make your customers aware of your brand through account branding
• Use attractive and relevant profile and cover photos on Twitter 
• Use Twitter's Calendar option to schedule your tweets
• Choose an attractive and unique Twitter username 

In this video, Ms. Ritika Bhateja, Bada Business Professor, explains how to generate revenue from Twitter 

Key Outcomes:

• Earn revenue from Twitter using Supper Follows and Ticketed Spaces features
• Follow Twitter guidelines for content creation
• Complete your Twitter profile with a verified email address

In this video, Ms. Ritika Bhateja, Bada Business Professor, explains how to go viral on Twitter.

  Key Outcomes:

• Use memes and GIFs to make your tweets viral  
• Use online free tools like Canva and Giphy to create attractive memes and GIFs
• Keep an eye on current affairs and Twitter trends to take inspiration for your new memes
• Be creative and content conscious while creating memes and GIFs 

In this video, Ms. Ritika Bhateja, Bada Business Professor, explains how to become a Twitter influencer.                                                                  Key Outcomes:

• Make your Twitter profile unique, attractive, and personal
• Connect and engage with your audience
• Acquire sponsorship if you have a huge following 
• Do affiliate marketing and collaborate with brands to generate revenue from Twitter
• Use hashtags and viral phrases to make your tweet viral 

In this video, Ms. Ritika, Bada Business Professor, explains about retweets on Twitter.    

Key Outcomes:

• Use Twitter analytics to measure the Twitter engagement
• Increase the engagement rate and reach of your tweets by using paid Twitter promotions

In this video, Ms. Pallavi Nagpal Jairath, Bada Business Professor, introduces the course “Twitter for business.”   

Key Outcomes:

• Use Twitter to reach your target audience easily
• Avoid Tweet controversies that might harm the image of your business 
• Monetise your Twitter account through ticketed space and paid gatherings

In this video, Ms. Pallavi Nagpal Jairath, Professor, Bada Business, summarises the course “Twitter for business”.

Key Outcomes:

• Never tweet anything without proper information on Twitter 
• Use polling to know the likes and dislikes of the audience
• Post continuously to get noticed on Twitter
• Use images in your tweets to increase the audience engagement

In this video, Ms. Ritika, Bada Business Professor, explains how to get your account verified on Twitter.   

Key Outcomes:

• Get your Twitter account verified for additional security measures
• Confirm your identity on Twitter by providing government issued documents

In this video, Ms. Neeta Iyer, Professor Bada Business, explains the basics of content for a podcast.

Key Outcomes:

• Create podcasts for a specific audience
• Use podcasts for the growth of your business  

In this video, Ms. Neeta Iyer, Professor Bada Business, explains how to repurpose podcast content through social media.

Key Outcomes:

• Repurpose  podcast content to spread it across all social media platforms
• Write blogs to repurpose podcast content and provide information missed in podcasts

In this video, Ms. Neeta Iyer, Professor Bada Business, explains how to use a podcast to expand the business and generate revenue.

Key Outcomes:

• Prepare a list of prospective sponsors to approach them
• Run ads of sponsors to earn revenue from podcasting

In this video, Ms. Shruti Sharma, Professor Bada Business, explains the basics of a podcast.

Key Outcomes:

• Create a podcast because audio content is the next big thing for business
• Use podcast for your business to be a game-changer in the industry

In this video, Ms. Shruti Sharma, Professor Bada Business, explains the elements required to record a podcast.

Key Outcomes:

• Use your brand name in the podcast name to increase its ranking in Search Engine Optimisation (SEO)
• Use canva.com for free designs and templates to design a podcast cover page

In this video, Ms. Shruti Sharma, Professor Bada Business, explains the process to edit a recorded podcast.

Key Outcomes:

• Record the podcast with no background sound to provide comfort to listeners
• Use Audacity software to edit your podcast files

In this video, Ms. Shruti Sharma, Professor Bada Business, explains podcast hosting platforms and analytics.

Key Outcomes:

• Check your podcast analytics on hosting platform and streaming platform 
• Integrate the analytics of Chartable and other platforms to view 360-degree analytics of your podcast  

In this video, Ms. Shruti Sharma, Professor Bada Business, explains how to grow your podcast channel.

Key Outcomes:

• Collaborate with other podcasters to grow your podcast and business
• Invite industry guests to your podcasts to grow your customer base  

In this video, Mr. Navendu Shukla, Professor Bada Business, introduces the course “Podcast For Business”.

Key Outcomes:

• Create a podcast to increase your business reach among customers
• Use the podcast to generate revenue

In this video, Mr. Navendu Shukla, Professor Bada Business, summarises the course “Podcast For Business”.

Key Outcomes:

• Use the podcast to reach new customers for business growth 
• Write a script before you record a podcast

In this video, Ms. Pallavi Nagpal Jairath, Professor Bada Business, introduces the course “Website Development for Business.”

Key Outcomes:

• Create a website of your business to get the benefits of online business opportunities
• Use WordPress, Wix, or GoDaddy to build a website for your business

In this video, Mr. Sidhant Sidana, Bada Business Professor, discusses the different types of websites.

Key Outcomes:

• Create a website as per the purpose of your business  
• Analyse the requirements of your business to build an engaging website

In this video, Mr. Sidhant Sidana, Professor Bada Business, explains the concept of Minimum Viable Product (MVP) websites.

Key Outcomes:

• Create an MVP website to showcase your online presence with your prototype product or service
• Provide social proofs on your MVP website to convince potential customers and establish credibility

In this video, Mr. Sidhant Sidana, Professor Bada Business, explains the options to develop an MVP website.

Key Outcomes:

• Use WordPress, Wix.com, or GoDaddy to build a zero-cost or low-cost website  
• Use a theme with built-in plugins to keep website size small      

In this video, Mr. Sidhant Sidana, Bada Business Professor, explains the factors to be considered while creating a website.

Key Outcomes:

• Maintain hygiene factors of your website to make it successful  
• Focus on your potential clients with the help of a well-maintained website

In this video, Mr. Sidhant Sidana, Professor Bada Business, explains the steps to build a website with existing themes of WordPress.

Key Outcomes:

• Select a theme to build a website with the help of WordPress
• Share website with existing and potential customers to get real-time feedback 

In this video, Mr. Sidhant Sidana, Bada Business Professor, explains how to build a website with existing themes of Wix.

Key Outcomes:

• Use Wix to build a website with the shortest process
• Collect feedback from your existing and potential customers on your website

In this video, Ms. Pallavi Nagpal Jairath, Bada Business Professor, summarises the course “Website Development for Business.”

Key Outcomes:

• Create an attractive website to engage customers and grow your business
• Focus on user-friendly website design to ensure a good experience for customers

In this video, Mr. Navendu Shukla, Bada Business Professor, introduces the course “Business Networking.”

Key Outcomes:

• Do business networking to build and strengthen the business connections
• Join business relationship groups for effective business networking

In this video, Mr. Kedar Bhole, Professor Bada Business, explains the benefits of business networking. 

Key Outcomes:

• Build good relationships to grow your business through networking
• Enhance your interactive skills with the help of networking
• Enhance your business knowledge and skills with the help of business networking

In this video, Mr. Kedar Bhole, Professor Bada Business, explains the different ways of business networking. 

Key Outcomes:

• Join strong contact networks for organised networking
• Collaborate with members of professional associations to cater large clients
• Join online and social media networks to connect with people internationally in a faster way

In this video, Mr. Kedar Bhole, Professor Bada Business, explains how to make a lasting impression on people. 

Key Outcomes:

• Give a crisp and striking introduction to create a positive impression on others
• Be well dressed and groomed while going for business meetings
• Show confidence and a positive attitude while networking with people

In this video, Mr. Kedar Bhole, Professor Bada Business, explains the skills required to yield long term profits from business networking. 

Key Outcomes:

• Show a positive attitude to build long and stable business networks  
• Never ask for direct business during business network conversations
• Focus on helping and collaborative attitude for business relations

In this video, Mr. Kedar Bhole, Professor Bada Business, explains the 5 mistakes of business networking. 

Key Outcomes:

• Do not misuse your relationship with network/referral partners 
• Respond quickly to your referral partners
• Follow up on the people you meet in networking events 
• Use 24/7/30 system to follow up network people
• Meet new contact and build relationships

In this video, Mr. Kedar Bhole, Professor Bada Business, explains the strategies required for building a successful network. 

Key Outcomes:

• Implement strategies to build a trustworthy business network  
• Take feedback in your business network to improve your visibility and credibility